Avectra Executives to Lead Discussions at 2012 ASAE Technology Conference

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Top Executives to Discuss Association Technology at Event

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WHAT:    Executives from Avectra, developer of web-based Social Constituent Relationship Management (CRM) solutions for associations, not-for-profits and fundraisers, will participate in technology discussions at the ASAE Technology Conference & Expo 2012. The event runs December 5-6, 2012, at the Walter E. Washington Convention Center in Washington, D.C.

WHO:    John Clese, director of product marketing, and Ben Martin, senior Social CRM consultant, both with Avectra, will lead discussions focusing on social media and member engagement.

WHEN:    On Wednesday, December 5, at 10:30 a.m., Avectra senior Social CRM consultant Ben Martin presents Social Media is the New Hotline for Customer Service. The session will highlight the benefits of tuning into what your association members, attendees, and other stakeholders are saying on Twitter, Facebook, Google+, and other social sites. Attendees will learn how their associations can implement an effective customer service initiative that uses social media, new tech tools and other practical techniques. Joining Martin will be Brian Cheung, manager of marketing and communications, Society of Consumer Affairs Professionals.
On Wednesday, December 5, at 2:30 p.m., Avectra director of product marketing John Clese will present Engagement by the Numbers: Member Engagement Scores. The session will review benefits of reporting on an association’s most valuable members, taking into consideration their event attendance, committee involvement, product purchases and more. Attendees will learn strategies to objectively measure member engagement to better identify and re-engage any under-engaged members. Joining Clese will be Nina Goldman, Booz & Company, global direct marketing manager; and Rebecca Achurch, CAE, PMP, CSM, AMS Program Manager, The American Chemical Society.

WHERE:     Avectra will be exhibiting in booth #415. The event will take place at the Walter E. Washington Center, Washington, D.C. To learn more about the event click here

About Avectra
For nearly 20 years, Avectra has translated our customers' needs into a market-leading Constituent Relationship Management system (CRM) -- whether our customers serve members, non-members or donors by the hundreds, or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of constituent success with its ability to provide world-class constituent management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra's proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando. To explore the Avectra family of products, please visit avectra.com , or call 855-AVECTRA.


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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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