PowerICE™ Increases Distribution Across U.S. with New Sales and Marketing Effort

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PowerICE™, a brand that delivers an effective way for athletes and active people to increase their endurance, cool their core temperature and speed up their recovery, has announced the significant expansion of its product scope nationwide.

This is a product that really brings out the kid in you, as it tastes great and gives you the energy you need for high performance. By providing your body with frozen fuel, you can significantly increase your endurance.

PowerICE™, a brand that delivers an effective way for athletes and active people to increase their endurance, cool their core temperature and speed up their recovery, has announced the significant expansion of its product scope nationwide.

PowerICE™ is a great tasting, frozen hydrating ice bar designed to enhance the performance of athletes and fitness enthusiasts. The company has partnered with nutritional products sales and marketing expert Mitch Gould and his firm, Nutritional Products International (NPI).

“We are very pleased to expand the availability of PowerICE™ across the United States,” said Grant Fenton, President of PowerICE™. “This is a product that really brings out the kid in you, as it tastes great and gives you the energy you need for high performance. By providing your body with frozen fuel, you can significantly increase your endurance.”

PowerICE™ is the next generation in frozen sport hydration, delivering crucial electrolytes when athletes need them the most. It provides a sensible balance of healthy ingredients, with Vitamin C, low calories, no caffeine and no high-fructose corn syrup. It is a healthy solution for athletes on the go, and is also certified Kosher and gluten-free to meet the needs of the increasing number of people who have used this type of diet to improve their digestion.

The product has drawn the attention of a number of athletes, including Roberto Clemente, Jr., who serves as an official spokesperson for the brand. While PowerICE™ initially earned a reputation among these professionals, its numerous health and endurance benefits have also struck a chord with everyday active people, trainers, medical professionals and parents. In fact, many young athletes consume the frozen fuel before or during their athletic events to improve their performance.

“Professional athletes realize the value of a frozen ice bar like PowerICE™, as it helps to decrease their body temperature and increase their endurance,” said Gould, CEO of NPI. “We’re taking that same concept and sharing it with active people of all ages across the country. After consuming just one bar, you will immediately begin to realize the extra energy and vitality it brings to you.”

NPI (http://www.nutricompany.com) is a leading sales and brand management firm that specializes in the health & wellness, beauty and sports nutrition industries. The company provides innovative distribution services to brands worldwide, offering a fast track to the world’s largest retail market—the United States.

To learn more, visit http://www.PowerICE.com

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