Seven Ways IMOs Are Leaking Cash as Identified by Insurance Insight Group

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Cash Leakage Diagnostic is based on a seven-step analytical process.

“Sadly, most insurance marketing organizations – both small and large – are leaking cash” explained Harry N. Stout, Chief Executive Officer, Insurance Insight Group.

Insurance Insight Group (IIG) introduced its Cash Leakage Diagnostic to aid Insurance Marketing Organizations struggling in the continued, challenging business environment. Based on a seven-step analytical process, the Cash Leakage Diagnostic aims to stem the flow of unnecessary cash outflows, sources of business strain, and operational inefficiencies.        

“In challenging business environments like those being experienced today, business owners must be laser focused on all existing and potential inflows and outflows of cash,” commented Harry N. Stout, Managing Director and CEO of Insurance Insight Group. “Sadly, most insurance marketing organizations – both small and large – are leaking cash.”

While there are myriad potential sources of cash leakage, the management team at IIG found they usually fall into certain categories, including:

  •     Lack of focus on business basics
  •     The new business process
  •     Managing suitability requirements
  •     Marketing campaign management
  •     Understanding down-line agents
  •     Customer reviews
  •     Sales strategy

Within each of the categories, IIG has developed a step-by-step, analytics-based approach to put organizations on the path to positive cash flows.

The Cash Leakage Diagnostic seven-point plan may be viewed via the website link below, or contact Mark Stone at 801-290-3333 to schedule a Cash Leakage Diagnostic review for your company or organization.

More about Insurance Insight Group (IIG):
Insurance Insight Group is a group of creative, experienced insurance marketing people focused on providing solutions for improved recruiting, training, sales and marketing strategies. IIG’s clients include insurance companies, marketing organizations and other companies within the financial industry. For more information, contact Mark Stone at Insurance Insight Group at 801-290-3333 or mark(dot)stone(at)iigsolutions(dot)com.

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