San Francisco, CA (PRWEB) December 04, 2012
An online survey was conducted from October 25, 2012 to November 06, 2012 by McKremie. A company that provides SEO as well as reputation management services, they got 512 respondents to answer a series of questions. The responses showed that 87% of people researched companies online before doing business with them; 71% posted reviews of products and services online; 68% of the reviews ended up being positive in nature with 38% being negative (multiple responses were accepted for this question) and 88% trusted the reviews posted on Google, Yelp and Angie’s List. Clearly, all that hard work to build up the brand and the business can go up in smoke if people end up posting negative feedback about the business.
With the extensive use of laptops and smartphones for work and socializing, the internet has become an immensely popular and powerful tool. Unlike conventional marketing methods like newspapers and ads on the television or radio, the internet never shuts down and can always be accessed at the click of a button. Given the widespread use of the web, businesses try and enhance their presence online by investing in technology to give their business a boost. But, they can occasionally overlook a vital part of ensuring that their website is completely functional by ignoring to have someone test it out. Website testing involves not only checking the functionality of the website (i.e. the links, forms etc.), but also comprises of usability testing (i.e. checking the content), interface testing (i.e. between the web server, the application server and the database server), compatibility testing (i.e. for browsers, mobiles and operating systems etc.), performance testing or stress testing and security testing.
The old rhyme goes that for the want of a nail the kingdom was lost. By ignoring testing of the website, a business could end up losing its customers too. While testing might seem like too small an activity to have any impact, when customers face the repercussions, it could lead to an adverse impact: not only on your sales and profits, but even worse, on your credibility as a business on account of bad reviews and negative publicity.
McKremie is a search engine marketing company with over 8 years of experience in providing SEO services, social media marketing services and reputation management services. It is based in Irvine, California (Orange County).
Shiny Reputation advocates businesses to undertake a thorough and detailed testing exercise for their websites. While any glitches may be minor, prospective customers are unlikely to show high levels of patience leading to adverse publicity and comments that have the potential to impact the fortunes of the business.
For businesses new to dealing with social review websites, Shiny Reputation provides simple beginner’s tips to help them get acquainted with this in addition to providing advanced levels of training that enable businesses to influence and improve their Yelp reviews.