Bright Lights Business Encourages Use of Latest Technologies as Social Media Marks the Future of NYC Nightlife

Bright Lights Business (BLB) expressed interest in the continuing growth of social media as a marketing tool for New York nightlife entrepreneurs following the recent release of a new app for smart phones that provides up to date information on the hottest place to be in the city on any given night.

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New York, NY (PRWEB) December 02, 2012

BLB issued a statement today encouraging members of New York's nightlife business groups to continue embracing the latest technologies available following the release of the LiveHotSpot NYC app, which brings New Yorkers the information to make informed decisions when they are heading out for a night on the town, from the dinner to the after party.

Social media continues to grow as a way to connect businesses with consumers and the nightlife industry is not one to be left behind as networking websites and smart phone apps join the many industry Facebook pages and Twitter accounts already out there, the latest being the LiveHotSpot NYC app.

BLB is excited to see the growing trend of social media make it's way in to the nightlife scene and expects the modern marketing technique will help bring new customers to those willing to utilize the latest tools. Alongside LiveHotSpot NYC, Host Committee is another new company embracing social media by connecting venues with guests by creating special events and using Facebook to get the word out.

The LiveHotSpot NYC app is based on the website by the same name and offers the types of information many partygoers are looking for – line ups, guy/girl ratios, drink promotions, live shows/DJs and even which celebrity or athlete has shown up at what club. Mark Birnbaum is one of several nightclub owners embracing the social media world and regularly Tweets as a way to stay connected with his nearly 1,600 followers.

Social media continues to grow as a way for people to stay connected and as a result has become a vital part of marketing for many industries. NYC nightlife companies are taking advantage of the latest technology to ensure they connect with as many potential guests as possible and the latest apps and networking websites are helping them do just that.

About Bright Lights Business:
Bright Lights Business is the website to visit for entertainment ideas and news, from new restaurants and leisure activities to entertainment for business professionals and entrepreneurs.


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