TheDayGroup.net Responds to General Lack of Mobile Funding

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TheDayGroup.net, an internet forecasting and advisory firm, analyzes the lack of funds available for mobile efforts that many marketing specialists struggle with.

TheDayGroup.net, an internet and technology advisory firm in Greenwich, CT, releases its official commentary on the general lack of marketing funds available for the smart phone platform. As most companies begin to undergo a shift in marketing focus from traditional media and online media to smart phone platforms, many more companies are struggling.

“We’ve done our research,” commented a spokesperson for TheDayGroup.net, “and we’ve found that the mobile marketing departments at many corporations are quite starved. You would think that these companies would have bigger budgets. However, it seems that advertising funds are still being sunk into print and more traditional online advertising forms (banner ads, social media campaigns, etc.). While these online forms of advertisement are still important, the real advertising market is moving to smart phones. Companies that don’t get on board now will have a lot of catching up to do.”

TheDayGroup.net releases this official statement about the future of mobile advertising, largely drawing off of experience and research information provided by a new Forrester survey. The survey reveals that 86% of Apple iOS device owners are researching products and services on their iPhones, and 69% of users in that group are making purchases with iPhones. Though figures are smaller for Android, BlackBerry, and Windows phone users, an increasing number of mobile phone owners are researching and shopping with their mobile phones.

“If businesses want to effectively tap into this market,” commented a spokesperson for TheDayGroup.net, “it’s essential that they have mobile-optimized websites and apps. These apps and developments can be expensive on the front-end, forcing many marketing departments to allocate funds elsewhere. Unfortunately, this strategy is a slow suicide. Companies that don’t start developing apps and optimizing their websites for mobile now will either die out or will have to make the change in coming years – a change that will be even more expensive and resource-consuming.”

As a technology consulting service, TheDayGroup.net helps companies properly allocate marketing funds, ensuring that platforms of the future receive proper funding, while also feeding traditional advertising forms. “It’s important to be forward thinking, but to not completely abandon advertising of the past,” said a spokesperson for TheDayGroup.net. “We believe in a healthy balance of advertising and marketing strategies with one foot constantly walking through the door of the future.”

TheDayGroup.net welcomes questions and comments about mobile advertising funding and smart phone app development.

About: TheDayGroup.net is a leader in internet forecasting and information technology.

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Bethany Franklin
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