Poppin Builds Schools with Pencils of Promise

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The Workstyle Company Pursues “Learn Happy” Philanthropic Action

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“From day one, it has been of the utmost importance to us to build a philanthropic component into Poppin’s DNA." - Randy Nicolau, Poppin CEO

Poppin, an innovative online retailer selling colorful work-lifestyle essentials, has partnered with charitable organization Pencils of Promise to build four schools over the next twelve months. Poppin was founded with the unique mission to help people everywhere “work happy” and is extending this philosophy to children whom they believe should have the opportunity to “learn happy.” “From day one, it has been of the utmost importance to us to build a philanthropic component into Poppin’s DNA, and we quickly found the perfect partner in Pencils of Promise,” explains CEO Randy Nicolau.

Pencils of Promise is a not-for-profit that creates schools and programs in areas of Laos, Nicaragua, Guatemala, and Ghana with the common goal of education for all. “There's such a natural connection between Poppin's office, dorm and classroom supplies, and our work educating children around the world,” says Pencils of Promise Founder Adam Braun. “Poppin represents the type of philanthropic mindset that we believe people deeply value. They make amazing products that will now enable the creation of more schools for children in need.”

Together, Poppin and Pencils of Promise are dedicated to building a school every three months with the first school being completed in early 2013 in Guatemala. In order to build four schools over the course of the next year, the partners have designed a number of channels through which people can support the endeavor:

Shop poppin.com
Since launching in September 2012, a portion of every purchase on poppin.com goes to this school building campaign. This includes sales of Poppin’s signature Pencils of Promise bundle available through the holiday season.

'Like' Poppin on Facebook
Poppin will donate $1 for every Facebook 'like' they receive throughout the month of December, with the goal of engaging 25,000 new fans, enough to build one school.

Enter to Win $1000 Poppin Shopping Spree
To promote Pencils of Promises’ annual Schools 4 All initiative, headlined by Justin Bieber, Poppin is hosting a contest on their Facebook page for a chance to win a Poppin gift card for a $1,000 shopping spree. The contest begins today and will be open for entry through December 18th, 2012; the winner will be announced on December 19th.

The partners plan to roll out additional campaigns to rally support for the subsequent schools to be built over the course of the coming year. Customers and fans who have contributed through a purchase or a Facebook like will be able to follow the progress of each school, from watching construction break ground to meeting the students who will fill the classrooms. The activity will be chronicled on Poppin’s “Learn Happy” Facebook tab.

For more information please visit poppin.com/philanthropy, facebook.com/poppin, pencilsofpromise.org or schools4all.org.


About Poppin:
Poppin, Inc., is an innovative online retailer offering a distinctive collection of chic yet affordable work style products and an engaging shopping experience. Established with the unique mission to provide people with everything they need to work happy, Poppin intends to become the first company that makes buying, using, looking at, and thinking about office products an extraordinary experience. The company is privately held and financed by J. Christopher Burch, Shasta Ventures, First Round Capital and a group of angel investors. Poppin formally launched its e-commerce site (poppin.com) in September 2012.

About Pencils of Promise:
Pencils of Promise believes every child should have access to quality education. We create schools, programs and global communities around the common goal of education for all. PoP works in four countries across Africa, Latin America and Southeast Asia. We're on track to break ground on our 100th school by the end of 2012.

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Meredith Zenkel
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