With around ten million people suffering from hearing loss and this number set to increase with an aging population, more needs to be done to provide the best accessibility to media services.
(PRWEB UK) 5 December 2012
There are fears that subtitles and sign language for the hard of hearing are being sidelined, with complaints that recent events like the Diamond Jubilee and Obama’s election were not covered adequately enough.
British broadcasters are required by law to improve access for the estimated ten million people in the UK with some form of hearing loss. Television broadcasters are legally required to provide subtitles for 80% of their programmes; the BBC claims that 99% of its broadcasts carry subtitles.
However people with hearing loss who use subtitles have said that the subtitles supplied are inadequate and are too slow. They also complained that they would stop when live speakers talk too fast and that they often miss important information.
But in other areas, subtitles access looks to be improving with Google offering closed captions and subtitles on YouTube by using speech recognition and a caption editor. Cinemas have also added services for the hard of hearing, with subtitles available for more performances as well as hearing loops installed.
A spokesperson from Hidden Hearing said:
“People that are hard of hearing are missing out on important information and events because the subtitle services provided are simply not adequate enough. With around ten million people suffering from hearing loss and this number set to increase with an aging population, more needs to be done to provide the best accessibility to media services.”
With more than 40 years’ experience in treating hearing loss, Hidden Hearing is entrusted with the care of more than 100,000 people each year. The firm has 84 hearing centres across the UK, all catering for a range of needs and budgets. Specialising in hearing tests and hearing aids, the company also offer a variety of hearing aid accessories and in 2005, became the first dedicated hearing retailer to be recognised as an Investor in People.