"Middle-Market Executive is populated with content that has been optimized to travel across social channels, and we invite both the companies we write about and our marketing partners to accompany us on that journey.”
Pleasantville, NY (PRWEB) December 05, 2012
Middle-Market Executive (MME), the first content platform dedicated to reporting on the unique priorities and challenges of growing lower-middle-market companies, has recently emerged as a dynamic new information resource to help spur economic growth.
Long overlooked by the traditional business press, lower-middle-market companies ($20 million to $250 million) have become widely recognized as the primary fuel for America’s job-creation engine, and yet only now is there a content platform exclusively dedicated to their unique content and information needs.
“It’s clear that many economists and business pundits are quickly adopting a more enlightened view when it comes to growth and lower-middle-market businesses. We are now researching and reporting on this amazing growth narrative one middle-market company at a time,” says Jack Sweeney, the veteran business journalist and editor who founded Middle-Market Executive and will now serve as its editor-in-chief.
“The bottom quarter of the middle market is populated with every variety of company, but they all share the same common denominator — an appetite for growth,” explains Sweeney, who notes that Middle-Market Executive could not be better-timed in light of the lower middle market’s quickly escalating appetite for social content.
“Middle-Market Executive is populated with content that has been optimized to travel across social channels, and we invite both the companies we write about and our marketing partners to accompany us on that journey,” continues Sweeney, who adds that MME currently offers its marketing partners a full menu of sponsorship options including Middle Market Executive Bulletin (a weekly e-newsletter), MME webinars, Research Studies and Growth Monitor, a video platform.
In addition to helping marketers break out of traditional publishing silos and reach customers in a more conversational style that’s conducive to dialog and engagement, MME has introduced a series of content programming options that influence how middle-market content enters the flow of information.
For more information or to learn about content partnering and advertising opportunities, please call 914-769-5327, email info(at)middlemarketexecutive(dot)com, or visit http://www.middlemarketexecutive.com.