Washington, D.C. (PRWEB) December 03, 2012
Athletes and business leaders alike know that in order to be at the top of their game, it is essential to get a healthy start through good nutrition. Undernourished children have a much lesser chance of achieving success or their full potential. That is why Amway, one of the world's largest direct selling businesses, and the National Basketball Association’s (NBA) Orlando Magic and Golden State Warriors are rallying to help children around the world have an equal shot at success. This holiday season, they are teaming up with Future Fortified, a global nutrition campaign of the Global Alliance for Improved Nutrition (GAIN), to raise awareness and funds to help children live, grow, and learn through access to good nutrition.
During the December 3 Golden State Warriors’ game and the December 14 Orlando Magic game, Amway is calling attention to the urgent problem of malnutrition and the simple ways people can help. Amway and Future Fortified will bring together local business leaders, philanthropists, activists and basketball fans to discuss the best approaches to tackle this global issue. People can learn more through a new online video, pre-game events and on-the-concourse activations at both of the basketball games events.
“Amway is proud to support Future Fortified in this important effort to combat malnutrition among children,” said Jeff Terry of Global Citizenship at Amway. “For more than 50 years, Amway has been helping people around the world live better lives. At Amway, we believe strongly that good nutrition is essential to the wellbeing and development of children and are committed to improving children’s nutrition. As we enter the giving season, we want to rally the combined efforts of the business and sports communities around the cause of providing children everywhere the proper start with good nutrition.”
According to GAIN, proper nutrition enables children to grow and thrive, yet millions of parents around the world can’t provide their children with the simple nutrients they need. This is an urgent problem, because if children don’t get essential vitamins and minerals before they turn two, the damage is irreversible. Poor nutrition is the underlying cause of 1 in 3 childhood deaths worldwide, has contributed to stunted growth of 200 million children worldwide, and can lower a child's ability to learn, even limiting IQ by 10-15 points.
Future Fortified helps women and children around the world access essential nutrients during the critical 1,000 days from a woman’s pregnancy to a child’s second birthday. Home nutrition packets make it easy for moms to mix vitamins and minerals into their children's meals, nourishing them for only pennies a day. This has proven to significantly raise IQs and reduce deadly diseases such as pneumonia.
“We are grateful to Amway, the Golden State Warriors and the Orlando Magic for their support. Together we will be able to give mothers and children access to the essential nutrients they need to help them lead healthy, productive lives,” said Adrianna Logalbo, head of the Future Fortified campaign. “Every child deserves the shot to reach his or her full potential, leading to a more fortified future for all of us.”
The events are open to credentialed media. To receive more information about how to attend and for additional details about the partnership, contact Amy DiElsi (media(at)futurefortified.org; 215-990-3006).
Tweet this: [VIDEO] @FutureFortified + @Amway team up to give children the right start with good nutrition. http://youtu.be/FWe0Go13aDk #GivingFortified
About the Future Fortified campaign
Future Fortified is a public awareness campaign of the Global Alliance for Improved Nutrition (GAIN) to enable individuals, businesses, and organizations to help millions of women and children around the world access the essential nutrients they need to lead healthy, productive lives. GAIN supports public-private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economies to be stronger and healthier. With a current reach of over 667 million people in more than 30 countries, GAIN's goal is to improve the lives of 1 billion people by 2015 within the most vulnerable populations around the world through access to sustainable nutrition solutions. For more information, visit: http://www.FutureFortified.org and http://www.GainHealth.org.
Amway is one of the world's largest direct selling businesses. Alticor Inc., parent company of Amway, reported global sales of $10.9 billion in 2011. Founded in 1959 and based in Ada, Michigan, USA, Amway offers consumer products and business opportunities in more than 100 countries and territories worldwide. The top-selling brands for Amway are NUTRILITE® vitamin, mineral and dietary supplements, ARTISTRY® skincare and colour cosmetics, and eSpring® water treatment systems. The company provides product development, manufacturing and logistics services through its Access Business Group and Alticor Corporate Enterprises divisions. For company news, visit globalnews.amway.com. For media questions: contact Public Relations at 616-787-7565 (Michigan, United States) or mediainfo(at)amway.com.