Video can not only help businesses become more distinguishable on search result pages, but can also help prospective customers make a buying decision with compelling content.
Charlottesville, VA (PRWEB) December 04, 2012
Videos rank 41% better than textual content in search engines, presenting marketers with an incredible opportunity to reach and engage with prospective customers in a new way. Search engine marketing firm Search Mojo aims to help marketers take advantage of video content by hosting a free marketing webinar, entitled Video Saved the Marketing Star: Amping Up Search with Video Content. The webinar will be presented by Janet Driscoll Miller, President and CEO of Search Mojo, and Jessica Davidson, Account Manager at Search Mojo, on Thursday, December 6th, at 2:00 p.m. ET.
During this webinar, Miller and Davidson will lay out best practices for getting video content ranked in search engines. They will also discuss how to use rich snippets to get high click through rates, ways to test video in paid search campaigns, and how to measure the success of the video content. Miller will show how to use video in paid search as well as how to measure video performance. Davidson will cover the organic side of video optimization, presenting case studies to demonstrate how video ranks quickly and well in search engines and often drives more clicks than most text content.
“Video really helps businesses stand out,” said Miller. “Video can not only help businesses become more distinguishable on search result pages, but can also help prospective customers make a buying decision with compelling content.”
“We’ve seen incredible results showing the effectiveness of video content,” said Davidson. “There are so many ways businesses can use video, not only organically but also in paid search to drive more leads.”
The webinar is designed for all levels of marketing professionals and video content creators.
To register for the webinar, go to http://www.search-mojo.com/video.
About Search Mojo
Recently ranked on the prestigious Inc. 5000 list as one of the fastest growing businesses in America, Search Mojo specializes in search engine marketing, social media advertising, content marketing and analytics services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their conversions and lead generation through search and social tactics. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.