Mobile voucher marketing solution launched by iVoucher to deliver rewards and incentives to customers on the move and in mobile apps

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UK digital marketing voucher software company, iV PLATFORM, today announces the launch of a complete mobile solution to publish and redeem vouchers on mobile phones, deliver to existing mobile apps and integrate with Apple Passbook and Google Wallet


“We see mobile delivered vouchers driving significant increases in footfall in-store and redemption via mobile devices."

The iV Platform for mobile delivers a complete digital marketing solution for mobile publishing and redemption, supported by a full back office application that enables users to control the creation and approval of vouchers and take advantage of rich customer and data management functionality to optimize voucher results.

Recent statistics have shown the UK to be a nation of Smartphone lovers. For the first time in the UK over 50% of mobiles are Smartphones, compared to just 37% of users in Germany. Growth continues at a pace, and with 75% of all new handsets sold being Smartphones.

“The iV Platform solution is the first to deliver a complete voucher marketing solution to market that brings together all of the functionality together in one place. It presents clear commercial benefits to retailers, brands and merchants that want to take more control of engaging customers cost effectively through mobile to rewards loyalty and incentive sales.” says Josephine Boyd, Commercial Director at iV PLATFORM.

“We see mobile delivered vouchers driving significant increases in footfall in-store and redemption via mobile devices, as well as delivering on-line sales growth, especially when voucher are highly targeted based on customer and behavioral data, venue information and mobile location services.” Boyd comments.

Based in the UK, iV Platform has been developing its enterprise digital voucher technology since 2009, and worked with some of the leading brands, retailers and media companies, as well as large communities of local and national merchants, that want to harness the power of digital vouchers.

By delivering everything a retailer and merchant needs in a single digital voucher marketing solution, iV PLATFORM creates the opportunity for every business large or small to increase sales and drive loyalty through the power of digital vouchers.

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Josephine Boyd
020 2102 4174
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Emma Chablo
020 8819 9934
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