World Wildlife Fund to Push Frontier of Conservation with Google Global Impact Award

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$5 Million Grant Helps Stop Wildlife Crime with Innovative Tech Tools

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“With this grant, we can create an umbrella of technology to protect wildlife from global crime syndicates,” said Carter Roberts, President and CEO of WWF.

World Wildlife Fund (WWF) today received a major grant from Google to use state-of-the-art technology to help protect endangered species like elephants, rhinos and tigers from poachers and wildlife traffickers.

The $5 million Global Impact Award grant from Google will be used by WWF to adapt and implement the use of integrated specialized sensors, wildlife tagging technology and remote aerial survey systems. This will be coupled with cost-effective ranger patrolling guided by analytical software, to increase the detection and deterrence of poaching.

“With this grant, we can create an umbrella of technology to protect wildlife from global crime syndicates,” said Carter Roberts, President and CEO of World Wildlife Fund. “It’s all about new surveillance tools and patrol systems to stem what has become an explosion in poaching. Otherwise, we could see the end of species like rhinos and elephants in the wild.”

Wildlife trafficking, estimated to be worth $7-10 billion annually, is emptying forests, landscapes and oceans. This criminal industry devastates endangered species, damages ecosystems and threatens local livelihoods and regional security. The Global Impact Award will enable WWF to test advanced but easily-replicable technologies in key African and Asian landscapes.

WWF received the grant as part of Google’s new Global Impact Awards program, which provides support to organizations using technology and innovative approaches to address some of the toughest human challenges. WWF and TRAFFIC, the wildlife trade monitoring network, launched a campaign to elevate the global response to wildlife crime through better enforcement, stronger penalties and international cooperation against wildlife trafficking.

“Poaching of wildlife is a global problem that requires innovative technology and scalable solutions. WWF’s international campaign will work to combat increasingly sophisticated threats to some of the world’s most endangered species,” said Jacquelline Fuller, director of Giving at Google.

“We face an unprecedented poaching crisis. Killings are way up. We need solutions that are as sophisticated as the threats we face. This pushes the envelope in the fight against wildlife crime,” Roberts added.


WWF is the world’s leading conservation organization, working in 100 countries for half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Visit to learn more.


For more information, please contact:
Lee Poston, World Wildlife Fund, (202) 495-4536, lee.poston(at)wwfus(dot)org
Kate Parker, Google, (650) 793-0740, kpparker(at)google(dot)com

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