Blue Water Media Creates Lung Cancer Support Microsite for the American Lung Association

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Dedicated to lung cancer support, the new website offers unique interactive features and easily accessible lung cancer education.

The American Lung Association recently launched a brand new microsite, , designed by DC area web design and development firm, Blue Water Media. The site focuses on offering support from day one to both patients and caregivers as they face lung cancer.

In order to meet the needs of lung cancer patients and their caregivers, the site features extensive and well-organized health and support information. Particularly useful are the “Treatment Decision” and “Find Support at Every Stage” sections which provide specific information regarding treatment options and resources for those affected by lung cancer. Additionally, the new website features an interactive library with videos featuring renowned lung cancer experts as well as patients and their loved ones. Another unique feature is a Lung Cancer Toolkit which includes printable PDFs that help patients track their medications, ask their doctor important questions, and organize their treatment.

The American Lung Association’s Facing Lung Cancer website is both visually appealing and easy to navigate. The new homepage proudly displays a large image slideshow featuring hopeful patients, their caretakers, and healthcare professionals as well as bold statistics that grab visitors’ attention. Expandable drop down menus, intuitively structured information, and easily accessible contact information make the site an efficient resource, while a modern logo designed by Blue Water Media aids in brand recognition.
Blue Water Media worked collaboratively with the American Lung Association to deploy a customized solution to their existing content management platform. Implementation of the Convio content management system will allow the American Lung Association to independently update the site on an ongoing basis. This ensures the most recent lung cancer information is always available to patients and caregivers.

About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease through Education, Advocacy and Research. With the generous support of the public, we are "Fighting for Air." When you join the American Lung Association in the fight for healthy lungs and healthy air, you help save lives today and keep America healthy tomorrow. For more information, please visit:

About Blue Water Media
Blue Water Media is an award-winning information technology, web design, and interactive marketing agency based in Washington, D.C., with offices in New York and San Francisco. The firm provides Government, business, and non-profit clients with full life cycle support for digital initiatives including custom web & software development, commercial and government website design, digital marketing, hosting, 508 compliance and ongoing site maintenance. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit:

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Betty Yuan-Cardinal
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