The revitalization of the Flatiron area as the established digital media production and advertising corridor in Manhattan was a significant factor
New York, NY (PRWEB) December 05, 2012
In a deal that accentuates the rapid growth of digital theatrical production in Midtown Manhattan, Bravo Media, Inc.’s (Bravo’s) production division has committed to a 10-year, full floor lease with 145 West 28th Street LLC for an additional sound stage with full pre- and post-production facilities.
Bravo will expand the studios it occupies at 40 West 27th Street by 50% – from two stages to three stages, demonstrating a long-term commitment to the Flatiron District.
Bravo had reviewed alternatives in New York and New Jersey. “After an extensive evaluation of each of the available alternatives, Bravo determined that expansion of its New York City operations and remaining in the Flatiron District met its established criteria. The revitalization of the Flatiron area as the established digital media production and advertising corridor in Manhattan was a significant factor, as well as its other factors and its close proximity to our other production facility,” said Tim Donovan, CEO of Bravo Media, Inc. Bravo’s soundstages and production facilities are used by some of the world’s leading content creators including national advertising agencies, major recording labels, theatrical film companies, cable television networks/production companies and web-based episodic production companies.
“New York is undeniably the world’s digital media center, and as such we belong here,” said Mr. Donovan. “Add to that the other business advantages the City offers, and we could not find a better location for the production arm of Bravo.”
New York real estate attorney and media lawyer Craig Delsack of Law Offices of Craig Delsack, LLC acted as tenant’s counsel for Bravo during lease negotiations.
Representing Bravo in negotiations with the landlord was Adams & Company’s Michael J. Hymowitz. Representing building ownership was Elliot Klein of Winoker Realty Company.