(PRWEB UK) 4 December 2012
QuBit is today redefining the concept of website personalisation with the launch of their new platform. The launch will give web marketers the ability to understand each and every user’s specific on-site behaviour in detail and create personalised experiences without the need for complex IT processes or re-coding.
The new platform uses a SaaS approach to offer customer data analysis and site personalisation. Web marketers get simple access to incredibly detailed data about a user segment’s on-site behaviour, giving them insight into everything from the pages visited and the images interacted with, through to stated reasons for leaving or not purchasing. QuBit’s new platform then allows marketers to create personalised messages, whether special offers, specific imagery or completely different page designs, to targeted user segments based on how they interact with the site.
In this way, marketers can optimise the site based on a real understanding of visitor activity and what makes them more or less likely to purchase or interact. Furthermore, QuBit’s new platform allows marketers to analyse the data and make site changes themselves, without the need for costly and time consuming specialist data analysis or development resource. This will allow campaigns to go live ten times faster.
The new product also includes an integrated testing platform, letting marketers pilot and compare their personalisation campaigns on a section of the audience at a push of a button before rolling out to their entire user base.
Early trials have already seen personalisation campaigns that have driven a conversion uplift in excess of 33% for some user segments. Fashion retailer Stylistpick noticed that users who visited a second category page without putting a product in their basket were less likely than other groups to convert. Moreover, analysis revealed that Google Chrome users were the most price sensitive. Stylistpick therefore implemented a personalised discount offering 25% off to Chrome users who arrived on a second category page without putting anything in their basket. This immediately increased conversions from this segment by a 1/3.
Ian Sutherland, Finance Director at Stylistpick said “QuBit has enabled us to identify specific user segments and has driven incremental value in a fast and effective way by serving personalised content.”
Another company beta-testing QuBit’s system also saw a significant increase in conversion rates. Childrensalon, a children’s designer fashion site which is trying to target customers abroad, personalised a customer service message into local language for customers coming from key territories. This tactic alone saw a 13% increase in conversions.
Sorcha Harriman-Smith, Digital Experience Director at Childrensalon said, “QuBit has given us valuable insights through which we’ve been able to really tailor and optimise a personalised experience for our diverse customer base - with great results.”
Graham Cooke, CEO of QuBit, said: “QuBit is changing the meaning of web personalisation. This isn’t just about serving up some automated recommendations or showing you things you’ve purchased recently, it’s about using specific data to treat each visitor as an individual and personalise their experience accordingly. This could change everything – a website is no longer a set of static pages broadcasting content to everyone, it becomes a living, dynamic thing that speaks to each user individually based on what works best for them.
“What’s really powerful is that QuBit’s platform puts this capability into the hands of the marketer. Creating a personalised experience based on data analysis is no longer some extended, expensive interaction between data scientists, marketers and developers, it’s something a marketer could do from a single platform in a few minutes.”
Founded by four ex-Google product, engineering and marketing executives, QuBit is
developing a new breed of data-driven website optimisation products. They have a direct focus on enabling businesses to automatically improve and personalise the online experience.
QuBit pioneers Customer Analytics, a new type of analysis that targets the user - this approach offers a true interpretation of the entire customer journey and allows businesses to fully understand consumer’s purchasing behaviours. This, coupled with site personalisation allows marketers to truly refine the customer experience in a way that doesn't involve legacy systems which slow optimisation down - a key factor in driving sales and increasing profitability.
QuBit values agility and actionability - they’re able to make immediate improvements to business' websites, as well as ensuring that their findings are directly linked to achieving prioritised business outcomes.
QuBit works with some of the UK’s largest ecommerce businesses such as John Lewis, Arcadia group, Staples and Travelzoo and publishers including FT.com and the Telegraph to increase conversions, sales and profitability from their web operations.