BACDT respond to reports claiming youth regard hairdressing more important than their dental health

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The British Association of Clinical Dental Technicians (BACDT) react to a recent survey by Denplan which claims a significant number of young adults believe their beauty appointments are more important than a dental check up.

A significant number of young adults believe their hair appointment is more important than regular dental health check ups.

In a recent survey by Denplan released on the 7th of November 2012, nearly half of 18-24 year olds surveyed said they prioritise the time they had put into their personal appearance over time they put aside for dental care and treatment. The research by Denplan also revealed 57 per cent think they could improve the maintenance of their teeth with 38 per cent prioritising luxury spending on hair appointments, jewelry and clothes, higher than spending on their dental health.

Dentist Martin Fallowfield told Denplan he wasn’t surprised by the statistics stating, “Many young people I see in my surgery focus on having a Hollywood smile, rather than the health of their teeth and gums... and so I spent a lot of time explaining why it is so important to look after their oral health.

The British Association of Clinical Dental Technicians (BACDT), which promotes the awareness and use of certified dental professionals across the UK, believe this statistic reflects the lack of concern younger generations have on their oral health.

Speaking on behalf of the organisation, Richard Daniels CEO stated, “It is a growing concern that younger people are placing their oral hygiene and dental care lower on their everyday priorities than hair and beauty products.”

However in the study 34 per cent of those asked within the same age bracket said they did not feel their is enough information readily available on how to properly look after their teeth and gums, twice the proportion as in the 55-64 age category.

Daniels continued, “A lack of dental care can have a detrimental effect on a persons health. With such a high percentage of young people saying they can’t find the right information, this could be a vital factor why oral hygiene is pushed so far down the list."

“We need to encourage a better awareness around the importance of dental health amongst young adults, so they can take more responsibility and interest in looking after their teeth and gums. If we fail to act, we could face a serious problem.”

The BACDT is a leading professional associations which promotes the advancement of certified practices within clinical dental technology. For more information visit or search through their approved dental surgeries at

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Richard Daniels
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