CMC Electronics Marine Group Hires Marcovitch PR and JR Media

Share Article

CMC Electronics Inc. (http://www.cmcelectronics.ca), Canada’s largest distributor of marine electronics and technical products, has hired Marcovitch Public Relations Inc. of Toronto and JR Media of Keswick to manage the advertising and communications of its marine products division in Canada.

Over the years, CMC has managed its own advertising and PR activities, but moving forward, we are looking for professional assistance to help us increase our visibility in the marine market in Canada.

Esterline CMC Electronics Inc. (http://www.cmcelectronics.ca), has selected Marcovitch Public Relations Inc. of Toronto and JR Media of Keswick to manage the Canadian advertising and communications of its marine division; Marine & Land Electronics (NavComm Group). The team of Marcovitch PR and JR Media will direct CMC Electronics’ media planning and program execution, together with print advertising and online promotion. They will also provide CMC Electronics with creative strategies and public relations initiatives that are focused on the Canadian marine electronics market.

CMC Electronics is a world leader in the design, manufacturing, sales and support of high-technology electronics products for the marine, aviation and global positioning markets, with a customer base that includes the aerospace, airline and high-technology industries, military agencies and governments across the globe. CMC is a wholly owned subsidiary of Esterline Corporation. Its marine division, CMC Electronics’ Marine & Land Electronics (NavCOMM) is an industry leader and the largest distributor of marine electronics in Canada. CMC’s Marine & Land Electronics Group offers an extensive line of marine electronics products from the top manufacturers, and is the exclusive distributor of Raymarine products in Canada. The company has an extensive dealer network that covers the entire Canadian marketplace, providing local inventory, service and support for recreational boaters and the commercial marine industry.

Marcovitch Public Relations and JR Media have worked together for ten years, providing comprehensive media services, original advertising materials and effective PR services for Canadian recreational marine clients. For the CMC account, Joe Camilleri will take on the role of creative director and Judy Richardson will plan and execute all media. John Morris will implement public relations programs on behalf of CMC. All three are well-respected practitioners in the marine field.

Hiring Marcovitch PR and JR Media to assist with company marketing and promotion demonstrates CMC Electronics’ commitment to the marine supply and services market in Canada. “Over the years, CMC has managed its own advertising and PR activities, but moving forward, we are looking for professional assistance to help us increase our visibility in the marine market in Canada,” states Glenn Butt, Business Unit Manager for CMC.

About CMC Electronics: A world leader in the design, manufacturing, sales and support of high-technology electronics products for the marine, aviation and global positioning markets, CMC Electronics (http://www.cmcelectronics.ca) supplies the aerospace, airline and high-technology industries, military agencies and government customers around the globe. CMC is a wholly owned subsidiary of Esterline Corporation. Its marine division, CMC Electronics’ Marine & Land Electronics (NavCOMM) is Canada’s largest distributor of marine electronics, offering an extensive line of professional marine equipment from the top manufacturers, including Raytheon, KVH, Raymarine, Exicom, Koden and Kelvin Hughes. In addition to high-technology marine equipment sales, CMC Electronics also provides full installation, commissioning and after sales support through its own service department and through a Canada-wide dealership network, to better serve the requirements of their many customers, including recreational boaters, boat manufacturers and commercial marine operators.

Contact Information:
Glenn Butt, Business Unit Manager
Esterline CMC Electronics
29 Hallett Crescent
St. John’s NL A1B 4C4
709 -726-2422 ext 233
http://www.cmcelectronics.ca

John Morris
Marcovitch Public Relations Inc.
224 Wallace Ave, Ste. 401
Toronto ON M6H 1V7
416 – 963-3222
http://www.marcovitchpr.ca

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Glenn Butt, Business Unit Manager