OMI Partners with MarketingSherpa for 2013 Email Marketing Benchmark Survey

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Respondents will receive a complimentary copy of the MarketingSherpa report, 30-Minute Marketer: Email Subject Lines

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Recipients will get actionable information they’ll find nowhere else to do their jobs better.

Outward Media, Inc. (OMI) has partnered with MarketingSherpa in fielding the 2013 Email Marketing Benchmark Survey, to find out email-marketing strategies and best practices marketers are using right now. The survey will take about 10 to 15 minutes to complete, and the results will be reported in aggregate to protect respondents’ anonymity.

Marketers who respond will receive a free MarketingSherpa report, 30-Minute Marketer: Email Subject Lines. It includes:

  •     How to write specific subject lines, and why
  •     Tips on teasing readers into opening
  •     How “front-loading” a subject line can boost open rates
  •     The results of several subject line tests

“We realize marketers are extremely busy and their time is precious, this is why we’re giving them a complimentary copy of the MarketingSherpa special report on email marketing,” says Todd Lebo, Senior Director of Content and Business Development, MECLABS. “Recipients will get actionable information they’ll find nowhere else to do their jobs better.”

The case studies, charts and worksheets in this report will help marketers quickly and easily apply what they learn. To get a free copy of the MarketingSherpa report, 30-Minute Marketer: Email Subject Lines, simply complete the 2013 Email Marketing Benchmark Survey.

About OMI
Outward Media, Inc. (OMI) is a results-oriented marketing firm specializing in Interactive Customer Acquisition, E-mail Marketing and Direct Marketing Consulting. Clients include B2B and B2C companies, both online and offline. Outward Media's principals have been in the Internet advertising and marketing business for over 20 years and have strong relationships within the Fortune 500, advertising and publishing communities.

About MarketingSherpa
MarketingSherpa publishes case studies, benchmark reports, exclusive research, how-to instructional materials and six content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its 10th year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

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Nancy Arter
Outward Media
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