Sparkroom Named a University Business Magazine 2012 Readers’ Choice Top Product

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CUnet’s enrollment marketing automation technology seen as an invaluable tool for higher education marketers

Sparkroom, CUnet’s enrollment marketing automation platform, has been selected as a University Business 2012 Readers’ Choice Top Product. The winners were selected by the editors of University Business (UB) from nominations submitted by the readership of the magazine. They were based on both the quantity of nominations and the quality of reader descriptions.

“We are excited that UB readers selected Sparkroom as a Top Product for 2012,” says Al Huizenga, Director of Sparkroom for CUnet. “For over five years now, schools have been using Sparkroom to streamline their enrollment marketing processes. We are committed to helping universities reach, recruit and enroll the right students, and we are pleased that Sparkroom is seen as an invaluable tool in that process.”

The first annual University Business Readers’ Choice Top Products award recognizes leaders in the higher education industry and provides university leaders and administrators with the unique opportunity to learn what products their colleagues around the country are using and how these products contribute to the success of their schools.

“We are pleased to announce the first-ever University Business Top Products list and plan to make it a yearly feature,” says University Business Editor-in-Chief Tim Goral. “The nominations came from a variety of university administrators who have shared their experiences with these products and how they have improved the way their school operates. We hope their insight becomes a valuable resource to our readers and helps them solve their biggest challenges on campus.”

The complete list of products has been announced online and in the December issue of University Business magazine.

About CUnet
For over nine years, CUnet’s enrollment marketing experts have helped colleges and universities to reach, recruit and enroll the best students for their programs. With the industry’s leading technology platform, a comprehensive set of online marketing services and a network of targeted media providers, CUnet delivers qualified inquiries to meet enrollment and retention goals. CUnet’s recruitment marketing services are supported by a network of proprietary websites, including their flagship site,, and the student advisor service. CUnet is dedicated to providing the highest standards of transparency and compliance while promoting ethical marketing practices in postsecondary education. Headquartered in Paramus, NJ, CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit

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