“Marketing automation can be a marketer’s best friend or worst enemy, Done right, it can personalize communications so that the right people receive the right amount of targeted, relevant messages.
Sacramento, California (PRWEB) December 10, 2012
StreamSend, a leading email marketing service provider and creator of the social marketing tool suite StreamSend Share, shares eight important steps businesses can follow to successfully automate their social and email marketing and nurture demand-driven leads into becoming customers.
“Marketing automation can be a marketer’s best friend or worst enemy,” said Dan Forootan, president of StreamSend Email Marketing. “Done right, it can personalize communications so that the right people receive the right amount of targeted, relevant messages. Done wrong, it will not only produce poor results, it can alienate prospects and put a dent in the marketing database. Here are eight steps we recommend to customers that want to avoid the pitfalls of marketing automation and capitalize on its potential as a relationship -- and profit -- builder.”
1. Get Smart: Segment
Instead of sending out email blasts to all your prospects and customers, segment them into lists and send specific offers that they value. Make this a guiding principle when using marketing automation to nurture demand-driven leads, or you will hammer those prospects with the painfully clear message that you don’t know who they are.
2. Land Them Safely
Build landing pages from templates like StreamSend’s, sending email visitors to those landing pages that nurture their interest. Then collect names using forms or further calls to action. Since templates can also be pasted as a tab in Facebook or embedded into an existing blog, they can deliver targeted messages quickly and easily.
3. Share and Engage
These landing pages can become a great common interest forum that engages visitors and stimulates sharing, and posts to share boards drive share traffic. Powerful Share Scheduling allows messages to arrive at the perfect time.
4. Start Nurturing Early
Nurture those landing page visitors with re-sends to them using a feature like StreamSend’s new “Add to a List”, which will initiate the next round of communication with anyone who has clicked, viewed or interacted with a link.
5. Get on the Board
Post the entire communications piece or parts of the offer on Share boards and launch them into the share-o-sphere.
6. Make Them Feel Welcome
When new social visitors find your piece, they are stepping onto the nurturing train, where you can welcome them and understand their needs and interests during a mutually profitable journey.
7. Tracks & Stats
Throughout the entire nurturing experience, take every opportunity to track visitors’ behavior, whether it’s who watched a video or who clicked a link. That intelligence will allow messaging that nurtures leads with increasing effectiveness.
8. Build According to Specifications
Write more specific offers to segments according to their earlier responses and build leads into demand-driven leads that respond to specific offers now and in the future.
Learn how to reach more viewers with StreamSend Share at http://www.streamsend.com/lp_getsocial.htm
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.