New York, NY (PRWEB) December 06, 2012
Often, business owners invest a lot of money in improving their technology and website content – both with a view to attracting more customers and generating greater amounts of profit. However, they tend to gloss over conducting stress tests on their servers to check whether their servers can handle the additional loads of online shoppers. While this might not pose any great repercussions usually, during peak shopping times – like the Holiday Season – server issues could lead to incomplete transactions or significant drops in server speeds. Both would communicate the same message to the customer: take your business elsewhere, as we cannot handle the load.
Paragon Software Group, conducted a (download.paragon-software.com/doc/2012_11_08%20Survey%20Shows%20Slow%20Adoption%20of%20Cloud%20Storage%20by%20IT%20(Corp%20Final).pdf) survey (attached) among 377 IT professionals. The results revealed that 52.6% businesses used local server storage to secure critical data; 51.9% of businesses experienced unscheduled downtime once or twice over the past year and a further 17.6% mentioned that they had suffered unplanned downtime on more than two occasions over the past 12 months.
When one considers the volumes of business done via online shopping throughout the year – with peaks during the Holiday Season, ensuring that servers have been stress-tested to ensure that they can handle the capacity of customers becomes a priority. If customers experience inordinately slow response times on websites or if their transactions remain incomplete, not only would business owners find it hard to make sales, they would suffer a lot of negative feedback as well. This negative feedback can ruin their reputation – which no self-help book on “Improving your reputation online” – could circumvent.
Hence, it becomes necessary to ensure that servers are protected from various internet issues such as slowness or downtime – especially if businesses operate using e-commerce. Thankfully, there are a lot of free server monitoring services available in the market that can provide scheduled maintenances to alerts, notifications etc. whilst maintaining server resources.
Paragon Software Group has around 18 years of experience in providing software solutions to consumers, small businesses and enterprise clients globally. They cater to data storage, security and management for PCs, servers and networks.
Shiny Reputation advises business owners not to skip server monitoring when preparing for peak sales periods. Failure to plan for these can not only lead to losses in business but also loss of credibility among customers. Adverse feedback left on review sites can last for years and keep impacting sales, even though it may have been posted a long time back.
Keeping pace with the times, Shiny Reputation provides business owners with beginner’s tips on influencing their Yelp reviews. Additionally, business owners who sign up for advanced training can also learn techniques to improve on their Yelp reviews.