Design Within Reach Launches iPad App for Modern Design Fans

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Leader in modern design brings design education, interior inspiration and convenient shopping to life with new mobile application.

Design Within Reach, Inc., today announces the launch of the Design Within Reach (DWR) iPad App. Built on the Revel Touch platform, the new tablet experience provides immersive access to the best in authentic modern design and incorporates new ways for design enthusiasts to engage and explore DWR's exclusive collection of modern furnishings and accessories.

Launching with more than 60 beautiful images from the company's photography archive, 20 designer biographies, a design icon timeline, a design quiz and a fully searchable and shopable product assortment, the DWR app is an innovative tool for design fans. "Our mission is to be a leader in the design world, and we are excited to offer an app that not only tells the stories of the people who have made and are making modern design history but also provides a first-rate shopping experience for iPad users," says DWR President and CEO John Edelman. "It’s an inspiring way to learn about design that complements our catalog, Studio and website experiences."

The new DWR app builds on the company's strengths as both an educator and a retailer of authentic modern design, exploring the possibility and potential of modern design in three distinct ways:

  • Inspire. Explore beautiful spaces for living, dining, bedroom, workspace and outdoor by swiping through stylistically defined (and fully shopable) room vignettes.
  • Learn. Discover the world of design and design from around the world with videos, photographs, timelines and more that connect app users to iconic and contemporary designers, their products and their context.
  • Shop. Access DWR's full assortment of authentic modern design conveniently and with the ability to search, sort, filter, browse by category and purchase from the app. Users can tag their favorite products and share with others or save for later.

Founded in 1998, DWR made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site. The company has a longstanding reputation as an educator of design history and a dedication to telling the story behind every product. "Our customers understand that our products are intelligent, thoughtful designs," says DWR COO John McPhee. "And they have high expectations from DWR. We wanted to provide something truly distinctive in our first iPad app. Partnering with Revel Touch allowed our team to focus on the best way to communicate the values of modern design and showcase our products as objects and in the context of the home."

"Revel Touch’s unique approach to mobile commerce enables Design Within Reach to deliver an experience that is on par with their other channels," said Mar Hershenson, CEO of Revel Touch. “Design Within Reach is a prime example of a brand that has translated beautifully to the tablet in a manner that is useful and engaging."

The DWR app will be regularly updated with design news and educational content; app users can bookmark their favorite photos and products and share them with friends via email and social media channels like Facebook, Pinterest and Twitter. Download the free DWR iPad App in the iTunes store today at or at

About Design Within Reach
Design Within Reach, Inc., founded in 1998 and headquartered in Stamford, Conn., is the source for the best in authentic modern design. The company markets and sells its furniture and accessories to both residential and trade customers through its retail Studios in North America, and its Connecticut-based phone sales team at 1.800.944.2233. For inquiries regarding DWR Contract, visit

About Revel Touch
Revel Touch is a technology innovator that is defining mobile ecommerce for retailers and consumers by putting touch first in architecture and design. Revel Touch's Merchandising Suite provides a lush, touch-optimized shopping environment for the tablet, whether as apps or HTML5 browser experiences. The platform integrates with brands' existing ecommerce systems to quickly extend their footprint to their fastest-growing channels, and is designed from the ground up to be extremely quick and easy for a brand to deploy, update and customize. The company, which serves brands ranging from Anthropologie to Conde Nast’s Lucky Magazine to Design Within Reach is privately held with offices in Palo Alto, California. For more information, please visit

For additional images and information, contact Kim Phillips at pr(at)dwr(dot)com.

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