Entertainment Promotions Director of Sales, Keith Foxe, Joins Truaxis

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Experienced sales and business development director in the e-commerce space joins Truaxis team

Truaxis, a MasterCard company and creators of the award-winning StatementRewards platform, announces today that Keith Foxe, formerly of Entertainment Promotions, will be joining as the Director of Sales.

Foxe comes to Truaxis as an experienced sales and business development director in the e-commerce space. As the Director of Sales for Entertainment Promotions, Foxe forged long-term partnerships with many of the top 50 retailers. In his role with Truaxis, he will be joining Jen Millard’s team to help expand the sales efforts with national and local merchants.

“Truaxis has created a valuable channel for retailers to connect with existing customers and reach new ones,” said Keith Foxe, Director of Sales of Truaxis. “The StatementRewards platform is radically improving the customer-retailer relationship. By analyzing past purchase behavior, retailers can now get a holistic view of the market and create relevant, personal campaigns.”

“With the recent MasterCard acquisition and our expansion to millions of new banking customers, this is an exciting time for Truaxis,” said Jen Millard, CRO of Truaxis. “We are thrilled to have Keith join us to further our merchant partnerships and increase participation with the StatementRewards platform.”

Foxe has years of experience in the e-commerce space and has worked for Entertainment Promotions, IAC, eBay and some early internet technology start-ups that set many of the standards used in the channel today. Prior to his work in e-commerce, he served as a spokesman and lobbyist for the retail industry with the International Council of Shopping Centers.

Foxe is a graduate of Elizabethtown College with a B.A. in Political Science and has done post-graduate study at Michigan State University in retail management. He was also an instructor of e-commerce at the Academy of Art University in San Francisco.

About Truaxis
Truaxis, a MasterCard company, is working with the country’s leading financial institutions and merchants to deliver one of the market’s most comprehensive data-driven personalized services platform.

Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serve their customers and build brand loyalty. StatementRewards uses secure collaborative filtering and curation technology to generate in real time a personalized set of merchant offers for each user that are timely and relevant. The Truaxis platform also powers other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards. In addition to these features, the Profitability Analytics module allows financial institutions to optimize their customer relationships by showing them the potential profitability of customers and creating relevant cross-sell campaigns to drive revenue.

Truaxis is also the creator of BillShrink.com, a free consumer site that has helped millions of Americans find potential savings of more than $1 billion by delivering personalized money-saving recommendations on their most common household bills.

For more information, please visit http://www.truaxis.com

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