Transverse to Discuss How Activity-Based Billing Can Help Businesses Increase Revenue and Reduce Customer Churn at UP 2012 Cloud Computing Conference

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COO Chris Couch to present on the evolution from simple subscription management to activity-based billing.

Transverse Logo

Transverse Logo

We’re excited to be a part of the 2012 UP Cloud Computing Conference and start a dialog about how innovative billing can benefit cloud businesses and customers.”

Transverse, the company behind the leading activity-based billing and subscription management platform, TRACT Billing, today announced that co-founder and COO Chris Couch will present at the Third Annual UP 2012 Cloud Computing Conference on December 12, 2012 in San Francisco, California. Couch will share insights on how businesses that graduate from simple subscription billing to an activity-based billing model can create customized payment options to better meet their customers’ needs and budget.

“The UP Cloud Computing Conference provides a community for industry experts to gather and discuss the future of cloud computing,” said Chris Couch, COO and cofounder of Transverse. “We’re excited to be a part of this year’s event and start a dialog about how innovative billing can benefit cloud businesses and customers.”

In addition, Transverse placed first in round one voting, and has been selected as a finalist in the “Best Cloud Chargeback/Billing Solution” category for the 2012 Up-Start Cloud Computing Awards. The awards recognize companies who are advancing cloud computing by providing innovative and disruptive solutions to the business and technology community. During the conference, attendees can vote on finalists in the Hyde Park section of the Exhibit Hall between 8:30 am and 4:00 pm PST.

Couch’s session, “Take the Leap: Reap the Rewards of Graduating From Subscription to Activity Based Billing” will be held at 2:40 pm PST in the South San Francisco Conference Center, Room G.

Founded in 2010, the Up Cloud Computing Conference gathers a wide range of professionals and organizations to cover the latest trends and innovations in the world of cloud computing.

About Transverse
Transverse was founded in 2008 by billing experts who saw an opportunity to make sophisticated billing capabilities available to more businesses. TRACT Billing from Transverse is the only all-in-one activity-based billing platform that can meter, rate, and bill based on customer behavior. Unlike basic subscription or expensive legacy billing systems, TRACT provides a simple solution to complex billing challenges while empowering companies to engage with customers and rapidly monetize the launch of new products and services. Learn how TRACT can help your business at

About Cloudcor® and UP’12
UP’12, produced by Cloudcor Inc® is one of the worlds largest independent cloud computing conferences, now in its fourth year and which is delivered virtually to a global audience of 20,000+ business decision makers via the Internet. UP’12 encompasses a tried and tested hybrid format event, which last year attracted a global audience in excess of 10,000 senior business decision makers. For more information about UP please visit

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Amie Coleman
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