TakeLessons Hits Record High Sales on Cyber Monday

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Cyber Monday sales boomed this year for online retailers, and now the data is showing that more consumers are also shopping for local services including music lessons using service-commerce websites like TakeLessons.com.

We’re passionate about promoting music education on a nationwide scale

TakeLessons, the largest local music lessons provider in the U.S., recently announced the launch of their “Season of Song” holiday promotion, which propelled the company to record sales and its best Cyber Monday yet.

As millions of shoppers browsed the Internet for deals and offers, TakeLessons reported its most successful sales day to date and saw an increase in consumers booking online and using mobile devices and tablets to access the website. This year, 25 percent of site traffic came from a mobile device, a 53 percent increase over last year’s Cyber Monday sale. Visits on tablet devices increased 44 percent from the prior year.

Additional sales trends the company saw were:

  •     Gift certificates comprised almost 4 percent of total sales
  •     The five top-performing cities for lessons were New York, Los Angeles, Chicago, Dallas/Ft. Worth and Denver
  •     Top-performing lesson types were vocal, piano and guitar lessons

As part of the promotion, TakeLessons offered new students 20 percent off lesson packages on both Black Friday and Cyber Monday.

“The increase in sales confirms that consumers are getting more comfortable booking local services like music lessons online,” said TakeLessons CEO Steven Cox. “Virtual word-of-mouth allows instant feedback on service providers and companies like TakeLessons are creating next-generation platform tools like online scheduling, billing support and marketing all to help service providers make a living doing what they love.”

This year, TakeLessons is also donating a portion of their holiday sales to San Diego-based non-profit Guitars in the Classroom, a program that trains, equips and empowers classroom and music teachers to sing, play guitar, teach and lead songs as well as compose lyrics for learning with their students.

“We’re passionate about promoting music education on a nationwide scale, but this opportunity will help us make a difference right here in our backyard,” said Cox.

To learn more about TakeLessons, interested parties should visit TakeLessons.com. The “Season of Song” promotion runs through Dec. 24, 2012.

About TakeLessons
TakeLessons, the largest music lesson provider in the U.S., has been connecting music students with the best local music teachers since 2006. The company provides convenient, safe, affordable and fun music lessons to students of all ages in more than 3,000 cities nationwide. For more information and to find the best local music teachers, please visit http://takelessons.com/

About Guitars in the Classroom
Guitars in the Classroom is a 501 (c)3 non-profit that makes hands-on music an integral part of learning every subject for students in their regular classrooms. Our regionally based programs train, equip and empower educators to sing, play guitar, teach and lead songs as well as compose lyrics for learning with their students. Infusing academics with music helps every kind of learner become more actively engaged, creative and successful in school, builds classroom community and provides musical access for every child. Together, music integration and sequential music education have the power to help all students succeed in school and in life. For more information, please visit http://www.guitarsintheclassroom.org

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