Jordan Pine Talks Direct-Response Television Advertising on PreneurCast's 77th Episode

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In the 77th edition of Preneurcast, Pete Williams talks to Jordan Pine, a specialist in short-form direct-response ads for television. Pine shares lots of tips with the listeners about this fast-moving medium, which shows how direct-response marketing is applicable almost everywhere.

"There’s always something that you can learn, there’s always something that you can pick up. [G]et inspiration from one thing in one industry or from marketing one kind of product, and apply it to anything." -Dom Goucher

Jordan Pine, founder of SciMark, a company specializing in direct-response television (DRTV) advertising, appears on Episode 77 of the marketing podcast PreneurCast.

The weekly podcast, hosted by entrepreneurs Pete Williams and Dom Goucher, covers business strategies and internet marketing techniques that can help entrepreneurs build their online and offline businesses.

Pine, a DRTV expert who has helped launched more than 200 products, including the EZ Eyes keyboard and the Magic Mesh screen door, discloses that the success of a DRTV product has to do with how it appeals to the market and how it is marketed.

He introduces 'The Divine Seven,' the summary of these criteria. “One of the things I did when I first came into the business was to start to compile … these notes into a pilot's checklist of things to look for," he narrates. "A successful DRTV product is a unique, mass market problem-solver that’s priced right, easily explained, age-appropriate and credible."

Listen to the entire episode and get the transcript at:

Despite this podcast edition being focused on television advertising, Goucher explains, "Regardless of the market or the business that you’re in, this isn’t just about direct-response TV ads or even TV ads at all—it’s any kind of direct-response marketing where you want somebody to react to your message, so this is pretty much applicable to [any type of business]."

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