Self-service digital voucher marketing from iVoucher becomes a reality for retailers, brands and merchants who shy away from Groupon and Livingsocial

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UK voucher software company iV Platform, today announced the launch of a new self-service digital voucher marketing solution that targets retailers and brands who want to take control of incentivising customers, increasing sales and improving loyalty.


“Voucher marketing service companies like Groupon and Livingsocial have not penetrated large UK retailers and brands because they do fully serve these businesses needs. “

iV PLATFORM has launched a new self-service digital marketing voucher solution to fully serve the needs of retailers and brands that want to take direct control of creating, publishing and redeeming branded digital vouchers across every digital channel and device, targeting their own customers.

“iV Platform offers everything needed in one secure and fully functional system, designed to address the needs of large retailers and brands that want to do it for themselves that shy away from voucher service companies.”, says Josephine Boyd, Commercial Director, iV Platform.

“Voucher marketing service companies like Groupon and Livingsocial have not penetrated large UK retailers and brands because they do fully serve these businesses needs. “ says Boyd. “However, in the last few years it has been proved beyond doubt that consumers love great deals and will use vouchers to get them, especially when delivered to mobile devices and when they are relevant and personal. Every business we work with is using vouchers, however, most recognise that if they had the right tools they could do a better job, do more, and increase results, now with iV Platform they can.” she adds.

As a Cloud based software solution it enables businesses to more cost effectively control how they manage and deliver digital voucher marketing, all from a single system, across a range of voucher types, including prepaid, free, and gift vouchers. It helps users to better target their existing customers with highly relevant offers based on behaviour and preferences, through existing or “out-of-the-box” websites, mobile apps, and via email, sms, mobile. It also supports distribution through existing affiliates to drive traffic and allows for new partners to be added.

Additionally the iV Platform allows for the cost-effective creation of large digital voucher pools, self-served by a retailers merchant community for example, that the retailer can monetize, as well enabling retailers to offer merchants access to the solution, adding value to their own voucher marketing efforts.

  •     Create and approve every digital voucher on brand
  •     Publish on every digital channel, including website or mobile apps
  •     Redeem on-line or in-store via secure codes, barcodes, QR codes and Epos
  •     Distribute to affiliate networks and partners
  •     Integrated email and sms to professionally communicate to customers
  •     Capture and track customer and campaign data
  •     Report and analyse everything
  •     Secure payment and fund management

“We make it really easy and cost effective for users to take complete control of how they manage and deliver digital vouchers directly and though affiliates and partners, rewarding loyalty and incentivising sales across every digital channel and device.” says iV PLATFORM CTO Jon Hibbins. “Users can simply click a link to setup an iV PLATFORM account, create their first fully branded digital voucher in minutes, and share it with their existing customers or reach new ones securely, all on their terms, in real-time or via a marketing calendar”.


Based in the UK, iV Platform has been developing its enterprise digital voucher technology since 2009, and worked with some of the leading brands, retailers and media companies, as well as large communities of local and national merchants, that want to harness the power of digital vouchers.

By delivering everything a retailer and merchant needs in a single digital voucher marketing solution, iV PLATFORM creates the opportunity for every business large or small to increase sales and drive loyalty through the power of digital vouchers.

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Josephine Boyd
020 2102 4174
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Emma Chablo
020 8819 9934
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