Underscore congratulates one of our favourite clients Alexandra Palace, as they are listed number 2 in the Event Magazine 'Top 20 UK Venues' by their readers.

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We couldn’t have been much prouder when we saw Ally Pally recognised by more than 4,500 industry peers in the Event Magazine 2012 Readers Poll.

Underscore Press Release - Ally Pally listed 2nd Top UK Venue

Underscore Press Release

“It is testimony to the hard work and dedication of the team in securing and delivering our best year of events on record." Emma Dagnes, Commercial Director, Alexandra Palace.

2012 is Underscore’s third year of engagement developing the brand and communications strategy for “The People’s Palace”. The success of this iconic venue is a reflection of the venue’s commitment to events and a team approach to creating and promoting fantastic experiences. Coming second in this important industry poll is the perfect ending to 2012 and an inspiration as Alexandra Palace’s marketing team and Underscore will be preparing to celebrate the Palace’s 140th anniversary next year.

Underscore have now completed almost 1,000 individual tasks for the brand with notable achievements including:

  • Website up to an astonishing 1.25 million visits in a year; incredible for a destination venue which does not sell tickets!
  • ‘Top 10 live music venue’ by Time Out readers
  • ‘Keeping it on Ice’ event increased footfall traffic by 89% year on year
  • Top 5 listing for ice skating in Google
  • Over 2,000 people responded to our local consultation about the regeneration
  • Social Media up to 30% from last year
  • 1,8m impressions in 90 days
  • Twitter engagement of 93%
  • Database increase by 50% year on year

According to the best events magazines, Ally Pally ‘was truly a cool and classic venue for its readership of U.K event organisers’. We’re cool, it’s official!

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lucia gonzalez de cueto
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