Small Businesses from Custom Lingerie to Independent Filmmakers are Launching Video eCommerce Ventures on Cinsay

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Various small businesses are leveraging Cinsay’s Smart Store™ technology to launch new successful ventures and video eCommerce business. Turnkey ‘Business in a Box’ approach provides all the necessary components for a viable and affordable online merchant account.


With technology like Cinsay and affordable digital video, anyone can take a passion and turn it into a real business

Cinsay a leader in social video commerce, is helping small businesses like Theresa Roth’s, SuperLove apparel, turn into viable businesses quickly. “My phone receives an alert whenever I sell an order. During the holiday season now, it keeps beeping! I have to turn if off at night just to get some sleep”, Roth said.

Roth’s business started with an idea and a sewing machine her mom gave her. One chilling evening on the west coast, she thought it would be nice to have a pair of cashmere underwear, so she deconstructed a friend’s cashmere sweater and made a pair for herself. Fast-forward several months later, and Roth now has a sustainable online business that’s selling like hotcakes, or in her case, cashmere panties. “We’re getting orders from everywhere! The UK, Alberta, Oregon are just a few places”, Roth added.

SuperLove inventory selling via Cinsay’s Smart Store™ platform has seen so much business, that they’ve added new video content and created a channel on Viewers can click above on any of the products inside the video and purchase it directly without leaving the player.

Video Drives Experiential Shopping:

Consumers are 85% more likely to purchase online when video is a component to the shopping experience, according to Internet Retailer. SuperLove founders know this and use video to sell more merchandise. “Video helps sell our product because it has a California-fun, irreverent vibe. Video portrays that, gets people excited and let's them actually see online how comfortable cashmere can be”, said Bradford Scherick, Roth’s business partner. Video is also the most shared of all Internet content and the views and comments are double that of any other content on Facebook. Many of Superlove’s video views and conversion have occurred via the Smart Store being shared between fans and friends on Facebook.

In fact, many Cinsay merchants see conversions inside their Smart Store™ account hit 9% or more for actions taken inside the video, but in SuperLove’s case, almost 30% of viewers clicked on the product links inside the video and the conversion rate beyond that was 4%; more than double that of traditional eCommerce sites.

From Filmmaking to Lamborghinis:

Other businesses like independent filmmakers are using Cinsay for marketing and selling their documentaries directly to audiences. Cinematikfilms is an independent production house started by Bryant Botero and Jacob Reynolds (“Gummo”). Their new movie, award winning, “Sounds of the Underground”, is currently featured on Mycinsay. The video sells not only the DVD but also signed movie posters from the crew, and t-shirts. Cinsay On Demand produces the merchandise and even picks and packs it along with their DVD inventory for complete fulfillment.

On the other end of the eCommerce spectrum, Lamborghini Dallas has posted a Smart Store™ video featuring the new Aventador sports car, starting at just $397,500. Viewers can click to see the vehicle, watch a manufacture’s introduction to the car and even browse previously owned inventory. Facebook sports car fanatics already started sharing the Aventador Smart Store within hours of its posting.

“It’s very exciting to see so many different types of businesses adopt, use and get results from Cinsay’s technology”, said Christian Briggs, CEO and Founder. “With entrepreneurship on the rise, this is one affordable technology tool which every business owner can employ for successful marketing and selling”, he added. SuperLove’s Scherick agrees. “With technology like Cinsay and affordable digital video, anyone can take a passion and turn it into a real business. The costs to get started are almost trivial”, Scherick added.

For more information on Cinsay and the new shopping portal, Mycinsay visit either or where new users can sign up for a free 30-day Smart Store™ account and experience first-hand where social, video and eCommerce are headed for 2013.

About Cinsay, Inc.

Cinsay has created a next generation social eCommerce, viewer interactive, video-based platform for any individual or size businesses. Cinsay’s SaaS based technology enables everyone to sell products, services, capture donations, and generate leads all inside the patented Smart Store™ technology. Additional services available to individuals, SOHO’s, enterprises and nonprofits, are Cinsay’s complete turnkey business solution via exclusive on demand, made to order merchandise featuring hundreds of personal, brandable products like t-shirts, caps, mugs and iPhone covers available at Now, anyone can be in business within minutes with no inventory whatsoever. Merchants benefit from Cinsay’s in-depth reporting tools and real-time statistical data. Cinsay’s embeddable platform is compatible with web and mobile devices and is highly scalable via its enterprise-level hosting and distribution networks. Full video production is available through Cinsay aggregates and promotes merchant stores via its searchable consumer portal, Notable clients include: GameFly, Neiman Marcus, Wet Seal, decompras, and California Closets. Forbes has named Cinsay as one of “America’s Most Promising Companies” and by eTail Conferences as a “Rising Star” in innovation for 2012.

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