Tapad Significantly Expands Cross-Device Audience with BlueKai Partnership

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Through this strategic partnership, advertisers can access the deep market data within BlueKai’s DAS across all channels.

"Tapad is able to give marketers an accurate, holistic view of each customer across all their devices through our Device Graph – an industry first."- Are Traasdahl, Founder and CEO of Tapad

Tapad (http://www.tapad.com), home to the first and only cross-platform advertising technology, has announced a partnership with BlueKai (http://www.bluekai.com), the world's only complete data activation system for marketers and publishers (DAS). Effective immediately, through Tapad, advertisers can access the deep market data within BlueKai’s DAS across all channels: smartphones, computers, tablets and connected TVs.

As a result of the partnership, marketers now have access to the broadest offering of first-party data (consumer data collected directly by brands) and third-party data (consumer data collected about customers from other networks or platforms) available in the market. BlueKai and Tapad have also partnered with MoPub (http://www.mopub.com), the leading mobile ad server for smartphone devices and tablets, to provide marketers with access to MoPub’s premium mobile inventory. Marketers will be able to target audiences in mobile by leveraging a similar set of first- and third-party data from their other channels.

"Previously, the world of devices and PC’s were largely disconnected,” said Omar Tawakol, CEO of BlueKai. “What Tapad has done here not only expands reach into all smartphone devices and tablets, but it connects all of these devices via their anonymized user profiles. It truly represents a new era for advertisers in which they are able to deliver targeted messaging to their audiences regardless of channel.”

By marrying BlueKai’s system with Tapad’s cross-platform technology, marketers will immediately see a number of benefits, including:

  •     A unified view of target audience across all devices through Tapad’s Device Graph™;
  •     The ability to deliver a more integrated, consistent message across all devices as well as the ability to tailor messaging to a specific device; and,
  •     Access to more than 30,000 first- and third-party audience segments.

Are Traasdahl, Founder and CEO of Tapad added, “Today, people are on multiple screens throughout the day, and often at the same time. Tapad is able to give marketers an accurate, holistic view of each customer across all their devices through our Device Graph – an industry first. And now, through our partnership with BlueKai, the reach and levels of targeting and segmentation marketers can achieve with Tapad are greater than ever before as well.”

For more information about Tapad’s cross-platform advertising solution, please visit http://www.tapad.com/solutions. For more information about BlueKai’s Data Management Platform, please visit http://www.bluekai.com/data-management-platform.php.

About Tapad
Tapad Inc. is the undisputed leader in cross-platform ad technology. The company’s groundbreaking technologies address the new and ever-evolving reality of media consumption on smart-phones, tablets and home computers. Through Tapad, advertisers are now able to get a unified view of consumers across all screens. Tapad has built the most robust, real-time cross-platform audience buying technology available. Tapad is backed by major venture firms and “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade” (TechCrunch). Tapad is based in New York and has offices in Chicago, Detroit, Los Angeles, Miami and San Francisco. For more information, visit http://www.tapad.com.

About BlueKai
BlueKai is the world's first complete enterprise data activation system for intelligent marketing. BlueKai offers its customers a solution for managing and activating all their 1st and 3rd party data for use in all marketing and customer interactions. BlueKai represents the only end-to-end SaaS solution for marketers and publishers who are looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency using data. BlueKai has led the data-driven marketing category since 2008 when it launched the world's first data exchange and then branched out to create the first data management platform (DMP) for marketers. BlueKai currently works with thousands of companies and is currently trusted by almost half the top Fortune 30 brands to activate their data.

About MoPub
MoPub is the world’s leading ad server for smartphone application publishers, designed to drive more ad revenue through a single solution. We offer the first comprehensive monetization platform for mobile app publishers that combines real-time bidding, ad serving, cross-promotional capabilities and ad network mediation into one, easy-to-use platform. As a pioneer in real-time bidding for mobile, we built the first transparent market that enables advertisers and other demand side buyers to access billions of ad impressions with hyper-targeted data from app publishers. On MoPub Marketplace, publishers get complete control over their inventory and transparency into their ad revenue.

MoPub was founded in 2010 by an experienced mobile advertising technology team and has raised over $19 million in venture capital from Accel Partners, Jafco Ventures, and Harrison Metal Capital. MoPub is headquartered in San Francisco with offices in New York City. For more information, please visit http://www.mopub.com and follow MoPub on Twitter at http://www.twitter.com/mopub.


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