(PRWEB) December 13, 2012
Email marketing is a great way to build relationships with subscribers over the long term while providing a steady flow of prospects for building the MLM downline. Building a strong list of subscribers takes time and patience, but the investment is well worth efforts. Here Dubli provides a few ways to build a strong list of subscribers with an email marketing campaign.
Create an Opt-In on Every Website Page
Offer High Quality Unpaid Information
Offer high quality information in exchange for the person’s name and email address. Most people are willing to exchange their information for an unpaid report or ebook that contains topics that interest them. The topic should be relevant to the subject of the MLM program and offer something of use to the readers.
Offer an Informative Newsletter
Create and distribute a newsletter to the email list on a regular basis that is packed with useful tips and information on topics that are relevant to the MLM program, for example, Dubli. Remember, if you offer a newsletter simply for constantly pushing the MLM program on the subscribers, they will end up unsubscribing to the list. Offer high quality information, show concern about their needs, and they will keep coming back for more.
Use Email Signatures
Create an email signature that invites the prospect to opt-in to receive an unpaid report or copy of the newsletter. Make sure the signature is concise and to the point and encourages the reader to request that information. Use the signature in all of the correspondences and discussions.
Place an opt-in on the landing pages where the information on topics related to the MLM program is offered. This way if the prospect is not ready to make a commitment, at least their information will be captured for future correspondence.
Build a list of subscribers by giving away unpaid information such as ebooks, reports, and software or creating helpful videos. When high quality information is given away, people will pass it on to others. Eventually it circulates around the Internet like word-of-mouth advertising. Be sure to place contact information or website URL in every piece of content that is distributed.
List building is an essential part of building a high quality downline for an MLM program. Since people tend to be at different stages of their decision when they opt-in to the list, it is important to stay in touch to wait till they are ready to commit.
Dubli website will help to learn more about building a strong downline through list building.