Houston, TX (PRWEB) December 06, 2012
What’s the price of security? The enduring question very well may have an answer- because there’s a “For Sale” sign hanging on the ultimate website for online security, along with its existing SSL business and moniker domain name, SSL.com. SSL’s across the industry are sold with hefty margins, averaging a whopping 70% profit, with most businesses needing them in order to function online. SSL Corp, the profitable business running SSL.com for the past 12 years, tapped exclusive Domain Name Brokerage Firm, Media Options to broker the sale.
The sale of the SSL.com domain name and business provides a unique opportunity for an edge over the competition in a highly profitable industry with proven year over year growth. Netcraft, the respected internet researcher specializing in security features, documents a steady growth of about 30% each year in the number of websites using SSL. Furthermore, Symantec Corp. became the leader in SSL sales when they acquired that business from VeriSign in 2010 for a reported $1.28 billion in cash.
Along with the existing customer base and premium domain name SSL.com, the sale also includes federal trademarks, vanity phone numbers, and patents pending. SSL.com is a Certifying Authority, which means they issue their own sub CA certificates - and one of their pending patents could be significant in how the industry presents brands within the SSL image. Andrew Rosener, CEO of Media Options, commented, “With a premium domain like SSL.com and the intellectual property associated with it, a new owner could easily multiply profits with just a little bit of marketing, SEO or strategic partnerships.”
Within the SSL industry, the average profit margin per certificate is around 70% - a significant profit for any industry. Unusual, however, is the SSL.com budget for marketing. Due to its unique domain name, the existing customer base for SSL.com has grown organically, without requiring financing, with virtually no product marketing or advertisement. The SSL.com domain name itself attracts customers, inspiring confidence.
In addition, the domain has tremendous value for search engine ranking. In fact, last week, a former Google search specialist underlined the importance of a domain name needing to include the keyword for the product a website sells, citing that as the very first in his list for increasing search engine ranking. The domain SEO.com was acquired in 2007 for a rumored $5 million. Premium properties like this are so exclusive, in fact, that eager investors snapped it up and actually formed an SEO company to build on the domain. Two and three letter .COM domains are among the most valuable and sought after internet properties, with Fortune 500 companies owning the majority. Earlier this year, Media Options assisted Restoration Hardware in their acquisition of the domain RH.com.
SSL’s are used around the world to secure data typed through websites. Almost every internet user encounters SSL’s regularly: Anytime someone shares a name, email address, or credit card through a website, that information should be secured through an SSL. Security-conscious internet users know to look for either the “https” or padlock icon or green in the address bar on the top of the browser- that proves that an SSL provider like SSL.com has secured the page. McAfee, another SSL provider, documents that website visitors are at least 5% more likely to make a purchase if the website has an SSL.
Media Options is based in Panama City, Panama and is a leader in premium domain name brokerage as well as discreet and professional domain acquisitions. Media Options is currently brokering for sale domain names including: FanClub.com, LoansOnline.com, RadioStations.com, BlueSky.com, Grand.com, BF.com, IA.com, Disrupt.com, DistrictOfColumbia.com, Expatriate.com, LX.org and Journalists.com. Visit http://www.MediaOptions.com to learn more about Media Options or to sign up for their newsletter.