Acquiring Harper, who has a strong brand name in the cleaning tool business, gives us an opportunity to add to our cleaning tool product offerings.
Solon, OH (PRWEB) December 05, 2012
Cequent Consumer Products, a market leader in automotive aftermarket products and household cleaning tools, announces the asset purchase of Harper Brush Works, Inc. located in Fairfield, Iowa.
“Acquiring Harper, who has a strong brand name in the cleaning tool business, gives us an opportunity to add to our cleaning tool product offerings,” said John Aleva, President of Cequent Consumer Products. “We have been leaders in the automotive market for years and now we are strategically paving the way to become the leading manufacturer and distributor of cleaning tool products for both residential and industrial markets.”
Since 1900, Harper has been manufacturing high quality cleaning tools for the retail and commercial markets. Cequent will utilize the Harper assets as a strong foundation to continue operations in Iowa. Harper is the second cleaning tool brand Cequent has purchased this year. Laitner Brush, an American broom and brush manufacturer since 1855, was acquired by Cequent in February. With the combination of Harper and Laitner, Cequent now has over 250 years of history and expertise in the broom category to advance their market penetration strategies.
ABOUT HARPER BRUSH WORKS
Harper was founded by entrepreneur, Alphonso K. "A.K." Harper of Fairfield, Iowa in 1900. Harper was just 20 years old when he was inspired to improve the cleaning tools his mother was using.
Harper’s brushes blossomed from the work of college students hired part-time to make the brushes that Harper sold from wagons in the early 1900's. Since then, Harper has continued to expand with high quality innovative products in the marketplace.
ABOUT CEQUENT CONSUMER PRODUCTS:
Cequent Consumer Products, Inc. is a division of Trimas Corporation (NASDAQ: TRS) located in Bloomfield Hills, Michigan. Cequent is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing, cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Aqua-Clear, Laitner, Rola, Fulton and Bulldog. Visit http://www.CequentConsumerProducts.com