The Sportsman’s Guide Launches New Private Label Home Product Line

CASTLECREEK™ brand offers customers all the comforts of home… for less.

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CASTLECREEK Home Product from The Sportsman's Guide

Only exclusive items designed specifically to live up to the brand promise, and the expectations of our customers, will carry the CASTLECREEK™ name.

St. Paul, MN (PRWEB) December 06, 2012

In a move sure to strengthen its "Lowest Prices, Best Quality" guaranty, The Sportsman's Guide has announced the launch of CASTLECREEK™, a new private label product line promising exclusive, affordable home goods made for "The Way You Live."

The CASTLECREEK™ brand made its debut in The Sportsman’s Guide October catalogs, highlighting items for staying comfortable inside the home during the upcoming cold weather months. Items like CASTLECREEK™’s classically-styled Electric Stove Heater and Microfiber Down and Feather Blanket are sure to be instant favorites when the temps start to spiral downward. A full selection of CASTLECREEK™ products is also available online at

“Only exclusive items designed specifically to live up to the brand promise, and the expectations of our customers, will carry the CASTLECREEK™ name,” explains Jay Berlin, CEO of The Sportsman’s Guide. “We launched the CASTLECREEK™ brand with the intent of building a strong private label presence in the marketplace, confident that it will fit right in with our corporate identity, solidifying our reputation for offering the right items, at the right prices.”

As the calendar moves towards Spring 2013, the CASTLECREEK™ product line will ramp up, boasting a deeper, more diverse selection - for home and outdoor living, bedroom to patio.

Located in Minnesota, the “Land of 10,000 Lakes,” The Sportsman’s Guide® has been outfitting the nation’s outdoorsmen and women with big name, discount-priced outdoor gear and clothing since mailing its first catalog in 1977. The Guide® has long been noted for discount prices, a huge selection, fast shipping, courteous hassle-free service and the strongest guarantee of satisfaction in the business.

About The Sportsman’s Guide
The Sportsman's Guide® is a premier sporting goods brand offering hunting gear, ammunition and shooting supplies, camping and outdoor gear, electronics, military surplus, boating and fishing gear, items for home, garden and patio, footwear, clothing and workwear (large sizes included)…if it has anything to do with the outdoors or your home, you can find it at The Sportsman’s Guide, for less than anywhere else. The Sportsman’s Guide has three specialty websites:, and

Contact Information
Karen Davis
Corporate PR & Communications
The Sportsman’s Guide