Early Holiday Sales of Boogie Board eWriters Exceed Expectations

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Many Retailers Report Heavy Demand for Boogie Board eWriters Black Friday through Cyber Monday.

The new Boogie Board Jot LCD eWriter from Improv Electronics!

The eco-friendly message of Boogie Board LCD eWriters is rapidly spreading; more and more people are definitely making the decision to go paperless.

The results are in! Many retailers of Boogie Board LCD eWriters experienced strong sales Black Friday through Cyber Monday, Improv Electronics announced today, and the high numbers are expected to continue through the Christmas holiday season. Holiday sales of Boogie Board LCD eWriters will make 2012 a record-breaking revenue year for Improv Electronics.

Boogie Board LCD eWriters are the eco-friendly, electronic paperless replacement for memo pads, sticky notes, scratch pads, note books and other writing and drawing mediums.

“We were thrilled to hear such positive feedback from our retailers after the Thanksgiving holiday weekend,” said Edmund Gai, Improv Electronics Sales Director, Americas. “Many of our retailers have already placed replenishment orders, which indicates they expect demand for Boogie Board eWriters to remain high through the holiday season. The eco-friendly message of Boogie Board LCD eWriters is rapidly spreading; more and more people are definitely making the decision to go paperless.”

The continuing growth in Boogie Board LCD eWriter sales demonstrates that consumers are increasingly adopting paperless alternatives over traditional writing mediums – like paper and pen – and relying instead on eco-friendly, environmentally sustainable products like Boogie Board LCD eWriters for their writing and drawing needs. Boogie Board LCD eWriters are also fun and intuitive, which makes them appealing to consumers of all ages.

“Boogie Board LCD eWriters are available from a growing number of mass and specialty retailers around the world,” continued Gai. “Several retailers report the Boogie Board eWriter is their top holiday seller, including Learning Express in Strongsville, Ohio, USA. The newest Boogie Board LCD eWriter model, the Boogie Board Jot LCD eWriter, has quickly become popular at over 1,100 Bed Bath and Beyond store locations throughout the U.S. Over 4000 Radio Shack stores in the U.S. also recently began carrying the Boogie Board Original 8.5 LCD eWriter.”

For a complete list of Boogie Board retailers, go to improvelectronics.com/buy-now.

About Improv Electronics

Improv Electronics was formed in 2010 as the consumer products subsidiary of Kent Displays. Founded in 1993, Kent Displays, Inc. is a world leader in the research, development and manufacture of Reflex® No Power LCDs for unique, sustainable applications including electronic skins, eWriters, smartcards and eReaders.

For additional information about Boogie Board LCD eWriters, go to http://www.improvelectronics.com.

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Kevin Oswald
Kent Displays
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