Rich Art Launches “Creativity for Charity” Holiday Campaign to Benefit Hurricane Sandy Relief Efforts

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Company Pledges to Donate Five Percent of December Web Sales to Save The Children.

We want to create an opportunity for people to easily give back to a great cause, while giving the gift of creativity and imagination this holiday season.

Rich Art, a provider of vibrant creative products, today announced the launch of its “Creativity for Charity” Holiday Campaign, which will benefit Hurricane Sandy relief efforts. Through the campaign, Rich Art will donate five percent of all December Web sales to Save the Children, the leading independent organization creating lasting change in the lives of children in need. In response to Sandy, Save the Children is focused on the needs of children in shelters in New York and New Jersey.

Choosing to give the gift of Rich Art’s whimsical paints, decorative glues and markers this holiday season will help to raise funds for a worthy cause that also hits home for the Company. Based in New Jersey, one of the states that were deeply affected by the storm, Rich Art and its family of employees witnessed Sandy’s devastating effects, first-hand.

Now through December 31, 2012, Rich Art customers who make a purchase on will help to make a difference for those who were affected by this recent disaster. The Company will also donate a percentage of its sales proceeds from retail customers, including Michaels, Hobby Lobby, A.C. Moore and Darice, who offer Rich Art creative products in stores nationwide.

“At Rich Art, we take pride in creating high-quality products that give life and color to the world of imagination. We also take pride in playing a role in the surrounding community,” said Marc Jennings, President, Rich Art. “We want to create an opportunity for people to easily give back to a great cause, while giving the gift of creativity and imagination this holiday season.”

With a focus on quality, fun and innovation, Rich Art offers vibrant washable and tempera paints, decorative glues and markers that burst with life and give people of all ages the ability to explore the world of color. Since 1926, Rich Art products have been enjoyed by millions of children, teachers, parents, crafters and artists across the country. The Company’s entire line is affordable, certified non-toxic, and made entirely in the USA, using only the highest-quality materials.

Rich Art products are available at select retail stores in the U.S. and Canada and online at

About Rich Art Color Company
For almost a century, Rich Art Color Company has been inspiring the creativity of children, educators, parents, crafters and artists. The Company offers a dazzling array of high-caliber creative products, including washable and non-washable paints, glues and markers. With customer satisfaction, quality and safety in mind, the Company’s entire line of art supplies is made in the United States and is biodegradable and certified non-toxic. Rich Art Color only uses the highest-grade materials and has earned the rigorous Arts and Creative Materials Institute Approved Product seal. Founded in 1926, Rich Art Color Company is now a leader in the retail, distribution, specialty, and school markets, making it one of the most respected brands in the industry. The Company is headquartered in Northvale, New Jersey. For more information visit

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Erika Freed
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