Chicago, IL (PRWEB) December 06, 2012
Ragan’s PR Daily on Thursday launched its first-ever Salary and Job Satisfaction survey for the public relations and marketing industries.
The survey aims to benchmark salary and benefits for people working in various positions—from social media specialists to CEOs—at PR firms, corporations, private companies, government organizations, schools, and nonprofits. It also seeks to measure overall job satisfaction in the industry and determine the various factors that make people happy—and unhappy—in their careers.
“Everyone’s curious about what their peers in the industry earn, but they rarely ask,” said Mark Ragan, CEO of Ragan Communications and publisher of PR Daily. “That’s what we’re doing for them—finding out how much money people are making and whether they’re happy in their jobs.”
According to a study by the USC Annenberg School for Communication and Journalism, public companies saw growth in their public relations budgets from 2009 to 2011, despite the difficult economy. However, the study noted that corporations expected their PR budgets to remain flat, while most private companies planned to increase their spending on public relations.
“Various reports have shown that PR is a field with huge potential for growth,” said Ragan. “We’d like to determine whether this growth translates to higher pay, improved benefits, and a more enjoyable work environment. Stay tuned.”
PR Daily is owned by Ragan Communications, which publishes a suite of news and training websites, including Ragan.com, Health Care Communication News, and HR Communication. The company also hosts a variety of conferences and workshops aimed at people working in the corporate communications industry.