Claritics and CloudSquads Bring Social Command Centers to Enterprises

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Partnership delivers an integrated, insights-driven solution to help businesses understand social data and harvest success from social investments.

The Social Command Center solution enables customers to add data feeds from multiple providers including Facebook, Salesforce, Badgeville, BazaarVoice, Jive, and Lithium.

Claritics (, a big data intelligence platform, and CloudSquads (, the leader in bringing social technologies to the enterprise, announced today a strategic partnership to deliver a Social Command Center for businesses to measure and harvest business outcomes from all their social activities. The Social Command Center provides marketing, sales, and community teams with an integrated dashboard for all social and community activity, allowing them to correlate such activity with existing interaction channels in real time.

The Social Command Center solution enables customers to add data feeds from multiple providers including Facebook, Salesforce, Badgeville, BazaarVoice, Jive, and Lithium, and combine them with traditional web analytics and CRM data feeds. Customers will receive a real-time analytics dashboard with customized KPIs, driven by live event feeds from these industry leading social tools. Data from disparate channels can now be correlated and analyzed to measure the effectiveness of social efforts as compared to other channels.

By combining the power of social analytics with existing business processes, CloudSquads has been proven to provide marketing professionals with 35%+ more conversions by building an integrated social profile and using the advanced targeting feature. Customer Care and Support teams can take proactive action to realize call deflection rates of 15%+ using CloudSquads.

Claritics and CloudSquads work closely with the industry’s leading social, community, gamification and traditional ERP and CRM vendors and understand the critical business success criteria to make social investments yield results.

“The Social Command Offering is an invaluable boost for social and community investments in all enterprises,” said Raj Pai, CEO of Claritics, “Our partnership with CloudSquads supports the strong market need for today’s social enterprises who are savvy enough to demand business benefits and ROI from their social investment and seeing rapid growth in engagement with end users.”

“With the Social Command Center - customers will get a holistic view on how their efforts in social support, sales and marketing stack up” said Ashish Seth, Co-Founder of CloudSquads, “This partnership brings together our expertise with managing user communities and associated technology platforms with Claritics’ industry leading analytics to provide actionable intelligence on social efforts.”

The combined solution offering is available for all customers and is currently being used by leading enterprises to deliver the following benefits;

  • A leading consumer brand company uses the Social Command Center to track real time KPIs to measure call center deflection and resulting savings through community participation
  • An online publisher with millions of end users is using the Social Command Center to boost sales by tracking revenue uplift through advocate referrals.

The new Social Command Center is a comprehensive solution that yields immediate results for customer service, marketing, and sales teams to optimize user acquisition, engagement and monetization campaigns.

For more details and to download a white paper, visit

About CloudSquads
CloudSquads provides solutions that enable the F1000 and leading SMBs to transform social conversations into actionable insights that drive improvements and ROI in marketing, sales and customer service. CloudSquads provides packaged solutions that assists customers with all aspects of change management, vendor selection, strategy, implementation and integration of leading platforms from vendors including Salesforce, SAP, Microsoft, Lithium and Badgeville. For more information, visit

Twitter: @cloudsquads

About Claritics
Claritics is a big data intelligence platform for social, mobile and enterprise analytics applications. Claritics provides packaged 'analytics solutions' that enables marketers, and product owners to quickly drive value from user campaigns related to social and mobile initiatives. The Claritics platform is offered in flexible deployment models including an easy-to-use, cloud based subscription service or a private cloud service for larger enterprises or SaaS providers. Headquartered in Mountain View, California, the company works with several popular app platforms and developers, for real-time insights and business outcomes. Claritics is venture-capital backed and led by a seasoned management team with deep expertise in social media marketing and big data analytics. For more information, visit

Twitter: @claritics

Claritics and the Claritics logo are trademarks or registered trademarks of Claritics, Inc. All third party logos and trademarks mentioned are the property of their respective owners.

Claritics Contact                                                     
Matt McAllister                                                         
Fluid PR                                                            
(510) 229-9707                                                        

CloudSquads Contact
Kamael Sugrim

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