LA Flower District Petallers Open Later for Dia de La Virgin de Guadalupe Miracles

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The Los Angeles Flower District California Flower Mall will stay open later weekdays and this weekend to help DIY bargain bloom shoppers prepare for Fiesta Dia de La Virgin de Guadalupe – Celebration Day of Our Lady of Guadalupe with farm fresh flowers up to 70% off retail prices. Red roses signify the December 12th miracle celebrated by millions of Los Angeles Latino families.

The Los Angeles Flower District California Flower Mall opens later hours to help customer get wholesale and discount fresh flowers for the Dia de Guadalupe celebration.

Large flower arches -- los arcos – are unique to the Virgin de Guadalupe celebration. California Flower Mall last minute miracle workers supply fresh flowers and expertise to decorate them.

Budget minded working people, churches and florists need the convenience of later evening and weekend shopping hours to get their fresh flowers in preparation for the Dia de Guadalupe celebration.Flowers express devotion to the Virgin of Guadalupe.

The Los Angeles Flower District California Flower Mall will stay open later weekdays and this weekend to help DIY bargain bloom shoppers and florists prepare for the Fiesta Dia de La Virgin de Guadalupe with farm fresh flowers up to 70% off retail prices. Red roses signify the December 12th miracle celebrated by millions of Los Angeles Latino families.

“Budget minded working people, churches and florists need the convenience of later evening and weekend shopping hours to get their fresh flowers in preparation for the Dia de Guadalupe celebration. Flowers are a huge part of expressing devotion to the Virgin of Guadalupe the Queen of Mexico. California Flower Mall is the only flower market in the six block Los Angeles Flower District open from 5 a.m. to 4 p.m. Sunday December 9, and 4 a.m. to 6 p.m. Monday and Tuesday or until the last customer is served,” stated Hilda Jimenez, Operations Director at the San Pedro Street California Flower Mall.

“Dia de Guadalupe flower decorating begins in line with the sequence of miracles this holiday celebrates. The first is said to have happened on December 9 culminating with the Virgin’s most profound miracle of the roses on December 12. In Southern California families attend church and fiestas the evening of December 11 because December 12 is a work and school day for most.” Jimenez a native of Mexico said. She added, “There’s more leisure time for devotion, family and fiestas in Mexico where December 12th is a national holiday.”

CFM wholesaler Jose Macias explained that Dia de Guadalupe customers can underestimate the time and skill it takes to decorate the large flower arches – los arcos – unique to the Fiesta Dia de La Virgin de Guadalupe celebration. “We have expert teams of last minute miracle workers here to help decorate the arcos with fresh flowers and prepare flowers for personal, church and neighborhood alters of flowers.”

Some families have flower traditions honoring the Virgin of Guadalupe that are carried through generations. “Red roses are the most popular because of the Virgin’s miracles, but many different colors and varieties of flowers are used in custom flower arrangements specific to family tradition– substitutions aren’t allowed,” according to Gersain Bustos, owner of Grower’s Direct at California Flower Mall. “After red roses, white roses and Casablanca lilies are big sellers at this flower mart,” Bustos said.            

The Fiesta de La Virgin de Guadalupe – Celebration of Our Lady of Guadalupe celebrates a series of miracles performed by the Virgin Mary in Mexico. According to Wikipedia, two accounts published in the 1640s, one in Spanish and the other in Nahuatl, tell how, during a walk from his home village to Mexico City early on the morning of December 9, 1531 (the Feast of the Immaculate Conception in the Spanish Empire), the peasant Juan Diego saw a vision of a young girl of fifteen or sixteen, surrounded by light, on the slopes of the Hill of Tepeyac. Speaking in the local language, Nahuatl, the Lady asked for a church to be built at that site in her honor, and from her words Juan Diego recognized her as the Virgin Mary.

Diego told his story to the Spanish Archbishop, Fray Juande Zumárraga, who instructed him to return and ask the Lady for a miraculous sign to prove her claim. The Virgin told Juan Diego to gather some flowers from the top of Tepeyac Hill. It was winter and very late in the season for any flowers to bloom, but on the hilltop (which was usually barren), Diego found Castillian red roses, and the Virgin herself arranged them in his tilma, or peasant cloak. When Juan Diego opened the cloak before Zumárraga on December 12, the flowers fell to the floor, and in their place was the Virgin of Guadalupe, miraculously imprinted on the fabric.

About California Flower Mall

The California Flower Mall located at 825 San Pedro Street is one of the largest premier DIY wholesale flower markets in Downtown LA’s Flower District neighborhood. CFM is open free to the floral trade and public supplying hundreds of varieties of farm fresh wholesale and deep discount flowers seven days a week. The LA Flower District is the largest community of wholesale flower markets and flower businesses in the U.S.

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Mark Chatoff

Hilda Jimenez
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