idfive and the University of Baltimore Launch Cutting-Edge Online Magazine for Alumni and Friends

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New interactive magazine combines latest mobile technologies and responsive design to connect alumni and friends of the university.

UB Magazine online

Baltimore-based interactive marketing agency idfive and the University of Baltimore are excited to announce the launch of a new online platform for the University of Baltimore Magazine. The enhanced design of the new platform and website, found at, provides an exceptional experience to the magazine’s substantial audience of more than 50,000 alumni and friends of the University.

With ease of use in mind, this website diverges from traditional site architecture by allowing users to view an entire issue’s worth of articles at once on the home page through a cutting-edge masonry structure. In addition, the design permits users to filter various sections of the magazine for a more focused experience. Multimedia WebExtras and archives add to the depth of the site, which incorporates responsive design to offer cross-platform functionality, ensuring the site functions equally well on a desktop computer, smartphone or tablet.

“The playful design and interconnectedness of the content help create a distinctive experience that reflects the uniqueness of UB,” says Andres Zapata, senior vice president for strategy at idfive. “Our goal when designing this site was to create a space where University of Baltimore alumni and friends could connect with each other and with the University, and I think we achieved that objective.”

Gigi Boam, director of UB’s Office of University Relations, adds, “We are so pleased to be able to offer such a fun and engaging way for alumni and friends of the University to stay connected to the UB community. We have no doubt that users of this site will be excited about the quality of interaction and about the imagination that the institution continues to show.”

About the University of Baltimore: The University of Baltimore is a member of the University System of Maryland and comprises the College of Public Affairs, the Merrick School of Business, the School of Law and the Yale Gordon College of Arts and Sciences.

About idfive: idfive is an integrated, interactive advertising, web design, brand consulting and digital media agency specializing in higher education, not-for-profit, business-to-business and healthcare organizations. Founded in 2005, the Baltimore-based firm creates working solutions for clients throughout the United States. idfive utilizes the principals of informed design to focus real knowledge of markets, audiences, competitive situations and technologies to create strategies that deliver results.

For more information on idfive please contact Colleen Riopko at colleen(dot)riopko(at)idfive(dot)com or visit

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