Popularity of “home-grown” cooking television shows means we’re now more concerned than ever with where our food comes from

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With the success of TV shows such as The Great British Bake Off and Hugh’s Three Good Things, the British public is now not only more concerned with where food comes from, but its quality too.

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76% of UK consumers now agree or strongly agree that buying local or regional food both supports jobs and boosts the economy at a time when the country is up against it.

It seems as though we’re all becoming ‘Foodies’. That is to say, gone are the days when the only people who’d read the packaging on a product were calorie-counters, and that as a nation we are now far more interested in how our fruit and vegetables were grown, how our animals were raised, and the general provenance of what we are eventually to eat.

It’s important to make the distinction between this provenance and mere traceability, and it appears that today’s consumer can really notice the difference in quality of UK foods. Forman & Field pride themselves on providing customers with local produce that is of a high standard. “Without doubt the food you supplied was the best we have ever tasted. For flavour, texture and tenderness we have never known better food! Congratulations to you and especially your producers, ” a customer proudly states.

Buying British is also the nation’s way of helping out. A recent survey carried out by research firm Mintel shows that “76% of UK consumers now agree or strongly agree that buying local or regional food both supports jobs and boosts the economy at a time when the country is up against it.”

The same study also found that more than 60% of respondents said they wanted to buy British meat, poultry, fish, milk, cream and bread products, with 50% looking for locally produced fresh produce.

A study carried out by Plymouth University had similar findings: A team of researchers from across the university found that taste, freshness and supporting local producers were the main reasons for buying local.

This Christmas, Forman & Field have a delightful range of quality British produce on offer as part of their specially curated Christmas Gift Baskets and hampers. There’s everything from cheese boards to pork pies, smoked salmon to macaroons and even coffee and wine available, so you can prepare for your festive meal in the knowledge that you are cooking with top quality, local and regional ingredients. Visit http://www.formanandfield.com to order yours in time.

About Forman & Field:     

Launched in 2002, Forman & Field is a fine food mail order company specialising in fresh, traditional British produce from small, independent producers. We share our premises in East London with our parent company, H. Forman & Son, a 100 year old family business supplying smoked salmon, caviar and other smoked and fresh fish to the world's leading hotels and finest restaurants.

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Mike Stainthorpe
Forman & Field
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