Social Media Agency, fishbat, responds to Facebook Search Feature

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Following a Mashable article evaluating a Facebook search engine, social media agency fishbat offers a response.

On December 24, fishbat responds to an article that assesses the merits and faults of a Facebook search engine.

The article published on Mashable asks three questions as an outline to analyze Facebook Search. The first question put forth addresses Facebook’s motivation for developing the search engine and asserts that the motivation is simply profit oriented.

Following the succinct explanation for motive, the article discusses the benefits Facebook users would gain from Facebook Search. According to the article, the search engine would factor in a user’s social network, and their feedback, when searching for something. For example, if a user were to look for a specific product or service, the search would seek results based on an individual’s social network and their association with particular brands.

Finally, the article expresses its skepticism on the functionality of Facebook Search. The article questions the validity of a search based on an individual’s network because of the relevance of certain opinions. The article further claims that many people involved in any given individual’s network are superficial, such as co-workers or fellow students at school. If the goal is to link users to a product based on common interest, some of these opinions will yield results that may not be relevant.

Justin Maas, VP of client relations at social media agency fishbat, responds to the Mashable article’s assessment of the Facebook Search. “There is no telling how Facebook Search feature will perform until it is used. I think it is more important to consider that this is a new and innovative approach to using social media.” Maas also adds, “It’s very common for new things to have bugs worked out, but once the search engine is tweaked, it definitely has potential to make recommendations based on common taste.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn
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