OneIMS Launches Online Store for San Francisco’s Tout Sweet Pâtisserie

Share Article

After developing the website for celebrity pastry chef Yigit Pura's first retail store, the Chicago-based web design company delivers his innovative sweets to consumers nationwide.

Integrated Marketing Company
...the online store is true to the playful and inventive atmosphere of the pâtisserie without overshadowing the products themselves.

Just weeks after launching the website for San Francisco's Tout Sweet Pâtisserie, Chicago web design firm OneIMS has designed and fully integrated a new e-commerce site, allowing renowned pastry chef Yigit Pura to share his creative confections with dessert lovers nationwide. Pura opened the West Coast pâtisserie after winning the first season of Bravo's "Top Chef Just Desserts," and with the launch of the OneIMS-designed online shop, viewers from across the country can experience his creations for themselves.

OneIMS designed the e-commerce store as a seamless addition to the existing website, enabling online shoppers to experience the pâtisserie as if they were hand-picking treats off the shelf in Pura's San Francisco store. The online store is a reflection of the sumptuous treats it advertises: Simple and clean, but charming and playful. "It was important to us that we both complement and highlight the desserts," says Bijoy Samuel, Director of Business Development at OneIMS. "That way, the online store is true to the playful and inventive atmosphere of the pâtisserie without overshadowing the products themselves."

With a main page that teases with tantalizing close-ups of the pâtisserie's handcrafted wares and minimalist product pages that keep the treats at center stage, the e-commerce store design emphasizes the beauty in simplicity that is at the heart of Tout Sweet. Sweet-toothed shoppers navigate the site using product photos as a guide, inviting them to explore the confection collection visually, like they would in the store.

While not all of Tout Sweet's treats are available through the online shop, the store offers a variety of artisanal delights that stand the test of cross-country travel. From indulgent dessert sauces and flavor-infused marshmallows to local-farm jams and tart Pâte de Fruit, the e-commerce shop puts Pura's pâtisserie at the fingertips of all his fans, no matter where they are.

To learn more about Tout Sweet, visit them at

About Tout Sweet Pâtisserie:
Tout Sweet Pâtisserie is decorated and nationally recognized Chef Yigit Pura’s first store in the heart San Francisco. The shop, opened in late summer 2012, offers a delectable selection of sweet and savory treats. To learn more about Tout Sweet Pâtisserie, visit their website at

About OneIMS:
OneIMS, an integrated marketing company, based in Chicago specializes in website designs that are innovative and functional. From small-scale promotional websites to large-scale interactive e-commerce websites and enterprise-level websites with robust content management systems, OneIMS is a leader in creating high-impact websites. OneIMS also offers online marketing to maximize client’s exposure and visibility on the web. To learn more about OneIMS and their services, visit http://www.oneims.comor call 1-888-ONE-IMS-1.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brent Miller
Email >
Visit website