Aleyant Pressero Helps Santa Spread More Joy at Christmas

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SantaSentMeALetter.com benefits from web-to-print enhancements and MailChimp integration

Aleyant Systems

We literally had a party in the office when the new capabilities came through. It makes a huge difference in our ability to handle this workload which is all crunched into a few weeks. Clearly, we have a deadline. Letters from Santa can’t be late!

Aleyant Systems, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, today reported that SantaSentMeALetter.com, in its sixth year of spreading joy to children during the holidays, has been able to streamline its workflow and improve its ability to handle the growing number of requests for letters from Santa. Hoping to exceed the 5,000 letters sent last season, SantaSentMeALetter.com is dedicated to delivering a customized product that offers a magical way to start the holiday season.

“Aleyant is known for its responsiveness to customer requirements,” said Greg Salzman, President of Aleyant Systems. “When the folks at SantaSentMeALetter.com asked us to enhance some capabilities within the Pressero web-to-print storefront they use as an ordering mechanism, we jumped right on it.”

“We literally had a party in the office when the new capabilities came through,” said Kelly Easterling, Partner and Chief Mail Officer. “It makes a huge difference in our ability to handle this workload which is all crunched into a few weeks. Clearly, we have a deadline. Letters from Santa can’t be late!”

The complete SantaSentMeALetter.com story can be found at http://www.pressero.com/page/case-studies-on-effective-web-to-print. Order deadline for letters to Santa in 2012 is December 16th.

For more information about Aleyant offerings, please visit http://www.Aleyant.com or call 800-571-2138. Our blog can be found at blog.pressero.com.

About Aleyant Systems
Founded in 2005, Aleyant Systems is an innovative leader in providing robust software services to the graphic communications industry at value-driven prices. Their expertise lies in developing highly functional and flexible applications using the most current web development technologies available. Their flagship Web-to-Print software, Pressero, is a highly customizable retail and business-to-business store front interface and has launched many of their clients into the exciting world of Internet based print sales. Aleyant also offers their web-based online design and variable data publishing (VDP) system, eDocBuilder, as a separate product and it is now integrated into multiple MIS and Web-to-Print systems.

About SantaSentMeALetter.com
In 2006, entrepreneurs New Jersey Kelly Easterling and Preston Hunt were feeling in the Christmas spirit when they decided to start a business aimed at helping Santa communicate personally with children (and some adults!). SantaSentMeALetter.com was launched to a couple hundred “friends and family” in its first year to test the idea; now in its sixth year, the company sends thousands of personalized letters from Santa each holiday season.

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Greg Salzman
Aleyant Systems
800.571.2138
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