Our goal is to help companies understand how to combine both social media and direct marketing, so they can capitalize on the benefits of both and ultimately get the most for their marketing dollar.
Camarillo, CA (PRWEB) December 07, 2012
Premier Data Direct, a leading provider of multi-channel direct marketing services with a focus on new mover, new homeowner and new business data, announced today it is releasing a new resource to help companies understand how to develop powerful social media and direct marketing strategies that work hand in hand to develop a stronger and broader customer base. The e-book, The 10-Step Plan to Growing Direct Mail Profits with Social Media, is available for free download on the company’s website at http://blog.premierdatadirect.com/10-Step-Plan-To-Growing-Direct-Mail-Profits-With-Social-Media.
The advent of social media has changed the face of marketing. Marketers used to communicate directly with customers largely through print mail, e-mail, and other channels. Today, they have yet another powerful tool that allows them to create a community of followers, linking customers not just to the brand, but also to other customers. Social media and direct marketing do need to exist independently of one another. In fact, the two methods should be combined to achieve greater reach. In order for this two-pronged approach to be most effective, marketers must create direct marketing and social media campaigns that are robust enough to be successful on their own.
Each business is unique and every customer behaves differently so there isn’t a one-size-fits-all solution for marketers. However, Premier Data Direct harnessed its expertise in the field to create this new resource, which outlines time-tested concepts in a simple 10-step plan, which will help companies understand how to create a customized strategy that will work for them.
“New marketing techniques often replace older ones with time, but in some circumstances they can be combined to create an even more effective and comprehensive media strategy,” said Mary Ann Parshall, CEO of Premier Data Direct. “Our goal is to help companies understand how to combine both social media and direct marketing, so they can capitalize on the benefits of both and ultimately get the most for their marketing dollar.”
About Premier Data Direct
Premier Data Direct is a provider of multi-channel direct marketing services with a focus in postal and telephone solutions. The company focuses on providing high-quality CASS and DPV certified new mover, new homeowner and new business data, which is updated on a weekly basis. Premier Data Direct offers clients access to its exclusive 24/7 online count and ordering system, a technology that utilizes a simple self-serve platform and allows marketers to receive sales leads instantaneously and on-demand. The company was founded in 2004 and is based in Camarillo, California. For additional information please visit http://www.premierdatadirect.com/