Direct Salon Equipment Launches Revamped Website Aimed at Improving User Experience

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Direct Salon Equipment, an online store selling salon furniture and equipment direct to salon owners, recently re-launched their website with improved web design to offer a better user experience for browsers.

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“In general, the new website uses a lot of free space in its design. This helps users focus on important areas of the site so that they can find the information they need more easily."

Salon furniture and equipment store Direct Salon Equipment (DSE) recently released their redesigned website. The redesign is aimed at making the site easier to navigate and more appealing to the eye.

“The new design allows browsers to see product pictures in a moving slide on our homepage. We’ve also made it easier for people to navigate our site by adding a very visible button that allows them to browse all our products,” said Pat Liapis, Owner of Direct Salon Equipment.

“In general, the new website uses a lot of free space in its design. This helps users focus on important areas of the site so that they can find the information they need more easily. In addition, we’ve added a blog to offer value-added information to salon owners,” continued Liapis.

Aside from salon equipment and furniture, Direct Salon Equipment also offers salon furniture for children.

“Some salons like to install child sized salon chairs so they can get the kids to stay put for a haircut. We thought it was a great idea, so we offer three different styles of salon stools in a child size,” said Liapis.
Aside from their online storefront, Direct Salon Equipment also operates a showroom that is accessible by appointment only.

The showroom is located at Unit 20, 25-27 Hocking Street, Coburg North.

DSE also offers a 12 month warranty on all non-electrical items they manufacture. For electrical items, they offer a 6 month warranty.

Salon owners who want ideas on the layout of their space can also consult a designer at DSE to help them optimise their floor plan.

“We’ve found that salon owners really like this service since they get to leverage our design experience to speed up the process of creating a new salon,” said Liapis.
For salons that do not want to buy their equipment outright, DSE offers equipment for lease.

“Some owners like to go with our leases since it provides tax benefits and helps their cash flow,” said Liapis.

Salon owners can go to Direct Salon Equipment to buy high quality salon equipment and furniture.

About Direct Salon Equipment

Direct Salon Equipment (DSE) strives to be the ultimate source of salon furniture and equipment for all of Australia. They carry world-class furniture and equipment that is unsurpassed in quality, design, and value. DSE strives to offer the most beautiful and exclusive salon furniture and equipment at the best price.

Their head office in Melbourne is located just 15 minutes from the CBD, which allows them to ship their products to customers within one business day. DSE welcomes guests to make an appointment to visit their showroom where guests will find the finest selection in salon furniture and equipment. They also offer equipment leasing.

Get world-class salon furniture for the best prices at http://directsalonequipment.com.au/.

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