Nationwide Bus Wraps Manufacturer, JMR Graphics, Comments on Montebello’s Decision to Sell Advertising Space on Their City Buses

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JMR Graphics, Nationwide Bus Wraps Manufacturer, releases a statement regarding the city of Montebello moving forward with a pilot program to advertise on the city’s buses.

On December 7, Nationwide Bus Wraps Manufacturer, JMR Graphics, comments on the city of Montebello’s implementation of a pilot-program that allows the city to sell advertising space on its buses.

According to an EPG News article, “The Montebello Bus Lines will now carry advertisements on their 50 buses, which run from Montebello to Downtown Los Angeles.” The article reports that the buses will run with advertisements during a six month trial. After which time, EPG News reports, the city will evaluate the success of the program. The city has decided to utilize their bus fleet as moving billboards in order to help combat its “multi-year budget deficits,” states the article. Montebello is hoping that the pilot program will “increase revenue resources, and… attract new businesses and customers to the city.”

The article states that Montebello is drawing from the tactics of the City of Santa Monica in regards to how the program is carried out. All the advertising for the program is in-house, explains the article.

Sam Carpenter, the Director of Marketing for The Shops at Montebello, stated in the article, “When you market a shopping center, transit advertising is an important component of that.”

EPG News reports that the city would like to eventually attract national brands for bus advertisements, and though they are not excluding non-profits, the city has targeted businesses with the program.

The President of JMR Graphics, Joseph DeRicco, states, “This is a great way for Montebello to increase revenue. A lot of American and even some foreign cities are testing pilot programs like this. Cities have varying demographics, and public transit reaches all those demographics, so utilizing these vehicles as moving billboards can prove to be very lucrative. Companies will spend a lot of money to have their advertisements all over a city’s public transport system.” Joseph continues, “Because the advertising is in-house, Montebello stands to make a great profit. Especially if they employ vinyl Bus Wraps or spot graphics, as they are inexpensive. This move to mobile media marketing, if implemented correctly, can return big profits for this city.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Katherine Winkler
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