Thought-Provoking Education Program at PV America East 2013 Addresses Key Solar Energy Industry Topics

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Conference program keeps industry professionals connected, current and competitive

On February 5, 2013, the solar energy industry descends upon the Pennsylvania Convention Center in Philadelphia for three full days of educational sessions, idea sharing and networking. Presented by the Solar Energy Industries Association (SEIA) and the Solar Electric Power Association (SEPA), PV America East 2013 is expected to attract more than 4,000 solar industry professionals from the Northeast and Mid-Atlantic region to explore the latest in solar photovoltaic (PV) products, services and technology from more than 150 exhibitors.

The extensive and comprehensive conference program features a full slate of sessions to provide attendees with the knowledge needed to stay competitive in today’s evolving marketplace. The sessions will address the hottest issues, opportunities and challenges facing the U.S. PV industry. Key topics include: developing and strengthening relationships and partnerships, managing project challenges, and identifying financial risks and expanding into niche markets.

This year’s education program is highlighted by 28 concurrent sessions and four Solar Idea Swaps covering topics within six tracks: finance, policy, markets, innovations, working with utilities and solar multi-track. Speakers from the solar industry, along with thought-leaders in finance, utilities, and manufacturing will share their expertise and insights with attendees.

For the first time at PV America the North American Board of Certified Energy Practitioners (NABCEP) and Solar Energy International (SEI) are providing free PV technical training and resources for installers, salespeople and other solar energy professionals. The training takes place in booth 1301 which serves as the center for information on grid-tied systems (residential, commercial and utility), grid-tied with battery back-up systems, and stand-alone systems. The sessions are taught by subject matter experts and topics range from software to safety practices, maintenance and sales.

“The U.S. solar industry continues to show strong installed capacity increases— with much of the expansion in the Northeast—as well as nearly 15% growth in solar jobs, led by installers, sales and distribution and support services,” said Rhone Resch, president and CEO of SEIA. “To continue this upward trend it is essential to stay up to date on all aspects of the industry. PV America East provides an unmatched marketplace of ideas, best practices, and innovative solutions, as well as updates on the latest policy changes and incentives impacting states in the region—all of which enables entrepreneurs to be both current and competitive.”

“As a regional event, PV America East offers not only invaluable insights and expertise from our lineup of highly respected speakers, but also innumerable opportunities to connect with other attendees and exhibitors who understand the realities of unique local markets and face similar challenges,” said Julia Hamm, president and CEO of SEPA. “Attendees can tap into the wisdom of experts and share ideas with peers from the region through Solar Idea Swaps sessions and at Solar Central, our gathering hotspot on the exhibit floor.”

Concurrent Session Highlights

  • How to Accelerate Financing for Solar Start-Ups: Launching a small solar business requires solid financial backing. Learn how to better position your solar start-up to secure the financing needed to success and grow a business in today’s competitive market.
  • Leveraging SRECs to Finance Your Solar Projects: Solar Renewable Energy Certificates (SRECs) dominate the Northeast solar market; however, terminology and qualifications can be complex and confusing. Learn about derivatives, swaps, vendor financing and other considerations to streamline steps and win SREC financing approval.


  • Florida to Maine: Mastering Multi-State Solar Opportunities: Working in multiple state markets requires detailed knowledge of incentives across different jurisdictions. This session compares and contrasts key elements across state markets, such as SREC markets, RFP requirements and location and tax code regulations.
  • Net Metering: Quantifying Benefits and Sharing Costs: Quantifying and communicating costs and benefits of solar and net metering in a way that drives policy is both challenging and critical. This panel discusses key factors in costs and benefits, methods to quantify and communicate them most favorably and those instances where cost-sharing is necessary.


  • The Competitive Landscape and Future Opportunities in Residential Solar: While the residential solar market continues to grow, there remains a great deal of uncertainty tied to falling incentives, tumultuous SREC markets, and outdated sales strategies. As incentives scale back, which companies will carry on with efforts to advance in the residential solar marketplace? The panelists will share their thoughts and views on where the challenges lie for truly scaling residential solar in the U.S. and which companies and business models are best positioned to dominate this extremely fragmented space.
  • Penetrating Niche Markets: Sports Teams, Nonprofits, Schools & Military: Looking to do business in a new niche market? Hear from buyers in the sports, scholastic and non-profit sectors about differentiators and deal-closers that helped them select a solar developer. Government officials and developers detail programs and practices for selling solar to GSA, DOD and other government agencies.


  • Custom-by-Design: Where Solar Function Meets Solar Style: While new opportunities for integrated PV systems proliferate, homeowners and business owners often are concerned with curb appeal. This session offers guidance on engaging architects and builder to enhance solar design appeal while optimizing system performance and keeping costs in line.
  • Getting to $1/watt: The Power of Public-Private Sector Partnerships: Solar companies have leveraged partnerships with the public-sector, including the DOE’s popular SunShot Initiative, to reduce solar system costs. Learn how to identify, assess and leverage public-private relationships.

Working With Utilities

  • Opportunities to Advance Partnerships with Electric Utilities: The combination of policy and declining solar costs is encouraging utilities to increasingly provide solar to their customers and add solar to their portfolios. This session offers solar services and equipment providers guidance on partnering more effectively with utilities on PV projects.
  • How Can the Grid Accommodate Higher Penetrations of PV: High PV penetration is causing utilities to limit its addition onto some mid-Atlantic and Northeast power circuits. Learn about the technical issues raised by high penetration and about workable solutions for coping with increased PV levels, utilizing the latest engineering approaches and technology.

Solar Multi-Track

  • Streamlining the Small-Scale Solar Permitting Process: The wide variance in permitting processes across municipalities presents challenges for installers. Experts at this session discuss best practices in navigating the permitting environment, as well as state and local policy developments likely to ease the burden.
  • Shared Solar: Creating Universal Access to Solar Energy: Shared solar, or community solar, is emerging as a popular way to give customers access to solar energy even if they can't put solar on their own property. This panel will explore the relevant state policies to enable shared solar, including virtual net metering, and new market opportunities these policies unlock.

Sessions encourage attendee participation
Four Solar Idea Swaps sessions are set for Wednesday, February 6, providing an added networking opportunity for sharing ideas with peers. Swaps topics are: Survive or Sell? Critical Decision Factors to Determine Whether You Stay or Exit; Community Solar Experiences: Top Down or Bottom Up; and Solar +X = Sale! Hybrid Solutions as a Revenue Accelerator, and So You Want to Speak at SPI.

For program updates and to register, please visit PV America East 2013.

PV America East 2013 Kilowatt sponsors are Canadian Solar and Suntech.

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About PV America East 2013
PV America East is presented by the Solar Energy Industries Association (SEIA)® and Solar Electric Power Association (SEPA)®, whose combined efforts have created a world-class, regionally focused and vertically integrated event for installers, designers and suppliers of photovoltaic (PV) technology and services. Unlike other PV conferences, all proceeds support the expansion of the U.S. solar energy market through SEIA’s and SEPA’s year-round research and education activities, as well as SEIA’s® advocacy efforts.

About SEIA®
Established in 1974, the Solar Energy Industries Association is the national trade association of the U.S. solar energy industry. Through advocacy and education, SEIA and its 1,000 member companies are building a strong solar industry to power America. As the voice of the industry, SEIA works to make solar a mainstream and significant energy source by expanding markets, removing market barriers, strengthening the industry and educating the public on the benefits of solar energy.

About SEPA
The Solar Electric Power Association (SEPA) is an educational non-profit dedicated to helping utilities integrate solar power into their energy portfolios for the benefit of the utility, its customers and the public good. With more than 1,000 utility and solar industry members, SEPA provides unbiased utility solar market intelligence, up-to-date information about technologies and business models, and peer-to-peer interaction. From hosting national events to utility strategies, SEPA helps utilities make smart solar decisions. For more information, visit

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