New York, New York (PRWEB) December 21, 2012
Social networks such as Facebook, Twitter, and even YouTube can have wide-ranging effects in building buzz, cultivating word-of-mouth, and increasing customer loyalty—something that is true not just among retailers and consumer services, but even among medical practices. According to a recent article in Dental Economics, more and more dental practices are using social networking to develop patient loyalty; similar trends hold true among medical practices of other kinds. The Dental Economics article has won the attention of ReputationChanger.com, which has responded with a new statement to the press.
“There was a time when it may have seemed a little silly for medical professionals to bother themselves with social media, but those days are long behind us now,” says ReputationChanger.com CEO Cliff Stein, in the company’s new press comment. “The reality is that doctors and dentists are living in a brave new online world, and one that comes with plenty of threats to their practices. In this context, a strong, robust social media presence is imperative.”
Stein goes on to say that the potential online risks for doctors and dentists are numerous. “ReputationChanger.com reviews the online reputation management needs of many medical and dental practices, and what we have found is that many reputable and honorable doctors and dentists find their good name sullied by online review sites,” he affirms. Websites that enable patients to provide feedback and even star ratings for their medical caregivers are increasingly common, and Stein says that bad reviews can ultimately cost a practice patients, and, in the long run, revenues. “These doctor review sites, silly though they may seem, can have a huge impact on a practice’s success,” he offers.
The ReputationChanger.com CEO says that building a social media presence is one way to combat and counteract bad reviews. “This article is right in saying that social networking can be used to help increase patient loyalty, but it really does a lot more than that,” Stein remarks. “A vibrant social media presence can help to portray a physician in a positive light, and to suppress any negative online reviews.”
Stein goes on to say that the threat of these negative reviews is something that every doctor and dentist should take seriously. “It is easy to think that online defamation could never happen to you, but the threat is very real, and very widespread,” he says. “Bad reviews can come from unreasonable patients, or even from disgruntled employees. ReputationChanger.com reviews a lot of tactics for counteracting these potentially disastrous reviews, and what we have found is that cultivating a strong social media presence can go a long way.”
Stein says that one way practices can cultivate a strong social following is to follow the tips laid out in Dental Economics. “The first tip in the article, about earning patient trust, is really crucial for medical offices to understand,” he offers. “Medical practices can use social networks as venues for sharing helpful tips and advice, showing that these doctors and dentists are caring, knowledgeable, and available—even outside of regular appointments!”
Stein also says that social networks can be used to fuel interaction with patients. “Allowing patients to leave some feedback can really be helpful, because it can prevent those patients from taking their grievances elsewhere—like, to a doctor review site,” Stein explains.
ReputationChanger.com reviews the online reputation management needs of dental and medical practices from around the world.
ReputationChanger.com was founded in 2009 by an elite team of online marketing and SEO professionals, and since then the company has established itself as the #1 name in online reputation monitoring and management. Delivering services to businesses, brands, and individuals alike, the agency is zealous for giving companies and people control over how they are portrayed on the Web. ReputationChanger.com has a client list that includes Fortune 500 brands, elected officials, small businesses, and more.